On the Lazada platform, the agency operation company can help merchants better manage and operate their stores. However, choosing a formal and professional Lazada agency operation company is not an easy task. This article will provide you with some suggestions to help you screen suitable agency operation partners.
1. Identify the company’s verticality
First, identify the verticality of the agency operation company. Avoid choosing companies that claim to be supply chain, training, sales of cross-border ERP software or domestic operations. These companies may only provide part-time agency operation services and lack professionalism and in-depth experience.
Identify the company’s qualifications
Secondly, check the qualifications of the agency operation company. Lazada has officially certified operation service providers and excellent service providers recommended by the platform. Merchants can refer to these certifications and recommendations to ensure the credibility and professionalism of the agency operation company.
2. Price dimension
When choosing an agency operation company, price is also a key factor. Merchants can choose the right service provider according to their budget, but don’t blindly pursue cheapness. Low prices may mean that the quality and professionalism of the agency operation company’s services will be affected. Price and service quality should be proportional.
3. Charging model of agency operation
The charging model of the agency operation company is also a factor to be considered. Generally speaking, the charging model of the agency operation company can be divided into the following types:
Basic service fee + commission: This model is similar to the salary structure of employees, with a fixed basic service fee and a commission based on performance. This model can motivate the agency operation company to go all out to serve the merchants.
0 basic salary + commission: In this model, the agency operation company does not provide a basic service fee, only a commission based on performance. Merchants need to pay fees based on the performance of the agency operation.
Basic salary + 0 commission: In this model, the agency operation company provides a basic service fee, but no commission. This may be suitable for front-end jobs, but not for situations where employee performance needs to be motivated.
Taking the above factors into consideration, merchants should choose a suitable Lazada agency operation company, not just pursue low prices. Agency operation is a process that requires cooperation and communication, and merchants should also actively participate and pay close attention to the progress of the project to ensure ultimate success. Choosing the right partner will make your Lazada store operation smoother.