Among many cross-border e-commerce platforms, AliExpress is loved by consumers for its rich variety and prices. However, when shopping on AliExpress, it is not difficult to find that many products have a common problem, that is, they do not provide free shipping. In this case, we can’t help but ask, does AliExpress really not provide traffic if it does not provide free shipping?
1. Does AliExpress not provide traffic if it does not provide free shipping?
Not really.
For sellers on AliExpress, there are often two reasons for not providing free shipping, one is to save costs, and the other is to improve the competitiveness of product prices. For buyers, not providing free shipping undoubtedly adds an additional cost burden, especially for overseas shoppers, shipping costs are often very expensive.
Therefore, many buyers will prefer to choose products with free shipping, which also leads to the situation that products without free shipping have relatively less traffic on AliExpress.
However, AliExpress not providing free shipping does not mean that you cannot get traffic. In fact, AliExpress’s traffic promotion for products without free shipping is still very important. First, there are a large number of buyers on AliExpress who will screen based on factors such as price, quality and reputation of the product, rather than just focusing on whether it is free shipping.
If the product has other attractions, such as unique design, high-quality materials or special functions, buyers are also willing to pay extra shipping fees for it.
Second, AliExpress also provides some traffic promotion mechanisms for non-free shipping products. For example, in the search results, AliExpress will display product information based on the buyer’s needs and the relevance of the product, so that even non-free shipping products have the opportunity to be seen by buyers. In addition, in the recommendation section of the homepage of AliExpress, non-free shipping products also have the opportunity to be recommended to potential buyers, thereby gaining traffic.
Second, how to increase the attractiveness of non-free shipping products
Since non-free shipping products also have the opportunity to attract traffic, as sellers, we can adopt some strategies to increase the attractiveness of these products and attract more buyers to pay attention and purchase.
Product quality and quality: Regardless of whether the product is free shipping, the quality and quality of the product has always been one of the factors that consumers pay the most attention to. Ensuring that your products are of high quality can not only improve buyer satisfaction, but also increase word-of-mouth and repeat purchase rates.
Unique design and functionality: If your product is unique in design or has special functions, then be sure to fully display it in the product description. Such selling points can attract consumers who are willing to pay for uniqueness and functionality.
Price competitiveness: Although there is an additional shipping fee for non-free shipping products, you can try to keep your prices competitive. Offering a more attractive price compared to your competitors may make buyers more willing to choose your products.
Detailed product descriptions and clear pictures: Make sure your product descriptions are detailed and clear, including important information such as size, material, color, etc. At the same time, provide high-quality pictures that show all angles and details of the product so that buyers can better understand the product.
Proactive communication and customer service: Respond to buyers’ inquiries and messages in a timely manner and provide a good customer service experience. Actively solving buyers’ problems and needs can increase their trust in your store.
Offers and promotions: Regularly launch offers and promotions to attract buyers to buy non-free shipping products. For example, offer promotional methods such as discounts, gifts or discount coupons to encourage buyers to place orders.
3. Traffic promotion strategies for products without free shipping
In addition to increasing the attractiveness of products, you can also adopt some traffic promotion strategies to increase the exposure and sales opportunities of products without free shipping.
Use keyword optimization: Use relevant keywords in product titles and descriptions to improve the ranking of products in search results. This can increase the chances of buyers discovering your products, regardless of whether they are free shipping.
Use paid advertising: AliExpress provides paid advertising services to make your products more prominent in search results. By setting advertising budgets and keywords, you can attract more traffic.
Social media promotion: Promote products without free shipping on social media platforms such as Facebook, Instagram, etc., interact with potential buyers and guide them to visit your AliExpress store.
Cooperation and affiliate marketing: Establish cooperative relationships with other AliExpress sellers or related websites to promote each other’s products and share traffic resources.
Although AliExpress products without free shipping face some challenges, it does not mean that it is impossible to attract traffic and make sales. By increasing the attractiveness of your products, adopting traffic promotion strategies, and providing excellent customer service, you can successfully sell products that do not include free shipping, meet the needs of buyers, and improve the competitiveness of your store. AliExpress’s traffic opportunities are fair to all sellers. The key is how to make full use of these opportunities to win more buyers and sales opportunities for your store.