On Amazon, a highly competitive e-commerce platform, how to successfully promote new products has become a common problem for sellers. New products are often expensive and difficult to enter the homepage, or the ad click-through rate is not high, resulting in limited orders. This article will introduce some effective new product promotion strategies to help sellers attract more potential buyers and improve sales performance.
1. Think about advertising marketing strategy
Is the choice of keywords appropriate?
Keywords are the basis of advertising marketing. Sellers need to carefully select keywords that are highly relevant to the product. If too common keywords are selected, the ad may be displayed to potential buyers who are not related to the product, thereby reducing the ad click-through rate and conversion rate. It is recommended to use Amazon keyword tools to conduct competitor analysis to improve the relevance of ad keywords.
Are the creative ideas and titles attractive?
The creative ideas and titles of the ad are key factors in attracting users to click. If the ad creative ideas are too simple and the title is not attractive enough, it will be difficult to attract users’ attention. Sellers can try a combination of multiple creative ideas and titles, and conduct A/B testing to find the most attractive solution and increase the click-through rate of the ad.
Is the ad targeting correct?
Precise ad targeting ensures that ads are shown to potential customers. If ad targeting is set too broadly or not accurate enough, it may result in ads being shown to irrelevant audiences, increasing promotion costs. It is recommended to optimize ad targeting based on product characteristics and target groups.
2. Improve the quality of product pages
Improve product titles and descriptions
Product titles and descriptions are essential to attracting users to click. Sellers should optimize product titles, put key information in the front, increase attractiveness and keyword density. Product descriptions should be detailed and clear, highlighting the unique selling points of the product, making users more willing to buy.
Add high-quality pictures and videos
High-quality product pictures and videos can increase the influence of products and increase users’ desire to buy. Make sure the pictures are clear, high-pixel, and show different angles and features of the product. Using video introductions is an effective way to attract customers and help users better understand the product.
Accumulate real good reviews
Winning real good reviews and comments is essential to improving the ranking and reputation of products on the Amazon platform. More positive reviews can attract more users to trust the product and increase the conversion rate of the product.
3. Promote advertising marketing immediately
Monitor advertising data
It is crucial to monitor advertising data in a timely manner to help understand advertising performance. Pay attention to data such as ad click-through rate (CTR), advertising cost (ACoS), and cost per click (CPC) to find problems in time. If you find that some ads are not performing well, you can consider suspending or adjusting these ads and putting the budget on ads with better results.
Optimize ads
Optimize ads based on the analysis results of advertising data. For ads that perform well, you can increase the budget appropriately and expand the promotion scope. For ads that perform poorly, you can optimize keywords, adjust advertising creativity, and increase advertising click-through rate and conversion rate.
Continuous evaluation and optimization
Amazon advertising is a dynamic process of continuous evaluation and adjustment. Try different promotion strategies, creativity, and titles to find the best combination and continuously improve advertising results.
Amazon new product promotion is a complex and challenging task. Sellers should not be frustrated if the bid is high but you cannot enter the homepage, or the ad click-through rate is not high, resulting in scarce orders. By thinking about advertising and marketing strategies, improving the quality of product pages, and immediately promoting advertising and marketing, you can significantly improve advertising effectiveness and attract more orders. Persistent testing, adjustment, and optimization are the keys to improving advertising effectiveness. As long as you persevere, advertising and marketing results will be significantly improved!