Attribution, the official off-site promotion tool of Amazon, is an advertising effect evaluation solution launched by Amazon, which allows brand sellers to obtain off-site advertising traffic data and the movement track of these traffic on the Amazon platform.
Including: the number of times entering the Amazon product page, the dwell time on the product page, the number of clicks on the gold shopping cart, the final completion of the order, etc.
It is also very simple to use. If sellers want to track the promotion of different off-site channels, they can create multiple tracking links for different traffic channels. After the drainage task is completed, you can view the off-site traffic data in Amazon Atribution.
At present, Amazon Atribution is still a Beta version and all brand registered sellers can use it for free.
Amazon Brand Traffic Reward Program
Amazon has also launched a new feature of the Brand Traffic Reward Program. When Amazon brand sellers guide users to make transactions on Amazon through off-site marketing, Amazon will return 10% of the sales to the seller.
This benefit is also achieved through Amazon Atribution. This is not a small amount. It is recommended for brand registered sellers who want to promote off-site.
How to use Amazon Atribution to get the most out of your products?
1. Register for the Brand Traffic Incentive Program. Click Register on the page and agree to the terms to join the program. Currently, the program is only open to brand owners on Amazon’s US site.
2. Register for Amazon Atribution. If the seller has already registered, skip to step 3.
3. Create a tracking tag. All traffic can only receive bonuses based on the Amazon traffic insight tag.
The Atribution tag is essentially a tracking URL for a product listing. As long as the tracking URL is used for off-site promotion, you can obtain information such as product views, conversion rate, and order volume through the tracking URL.
The above is the editor’s summary of how Amazon sellers use Attribution to get the most out of their products. I hope it will be helpful to you.