Based on your own product data, the “My Products” column divides the data into exposure, clicks, click-through rate, and feedback in your performance data. Each indicator is divided into three data intervals: high, medium, and low, and displayed in a bar chart.
When the mouse hovers over the bar chart of the indicator interval, the interval name and statistical logic represented by the column will pop up, and the interval number represented will be automatically filled in the corresponding box in front.
According to the data stratification, four product diagnosis and analysis tags are displayed separately. Above the search bar, click on the tag, and the detailed information of the tag will pop up, including the number of products, optimization plan, advanced strategy, etc. At the same time, the bar chart, indicator interval and product list below will also be automatically searched.
The meaning of each tag is as follows.
(1) High exposure and low click
Indicates products with high exposure and low click, where: high exposure refers to products with exposure and exposure in the top 20%, and low click refers to products with click and the lowest 20% of click or click equal to 0.
(2) High clicks and low exposure
Indicates products with a high click stratification and a low exposure stratification, where: high clicks refer to products with clicks and the top 20% of click volume, and low exposure refers to products with exposure and the lowest 20% of exposure or exposure equal to 0.
(3) High clicks and low feedback
Indicates products with a low feedback stratification and a high click stratification, where: high clicks refer to products with clicks and the top 20% of click volume, and low feedback refers to products with feedback and the lowest 20% of feedback or feedback equal to 0.
(4) Feedback and low exposure
Indicates products with feedback greater than 0 and a low exposure stratification, where: feedback refers to products with feedback greater than 0, and low exposure refers to products with exposure and the lowest 20% of exposure or exposure equal to 0.