Log in to My Alibaba → Foreign Trade Express → Enter Foreign Trade Express, and you will be on the P4P operation management page.
Step 1: Add keywords
Click the [Keyword Tool] option in [Promotion Tools], add groups, and fill in keywords. After adding successfully, you can bid on keywords.
Step 2: Keyword Bidding
Enter the Foreign Trade Express, click Promotion Management, and you can bid on the added keywords, as shown in Figure 6-54.
Bid ≥ Low Price + 0.1
The promotion score must be three stars or above to promote.
Limited promotion can be set in the number of promoted products.
P4P product deduction = (next bid x promotion score) / own promotion score + 0.1
After bidding, check the box in front of the keyword, click Start, and P4P will start bidding.
Other functions
(1) Quick promotion: Enable quick promotion mode, and set the upper limit of bids, i.e. the maximum bid, daily consumption limit, and keywords to be blocked according to your needs.
(2) Promotion tools: Contains keyword tools and optimization tools. The keyword tools have been mentioned above, mainly including key word focus, budget tools, quality score optimization, product selection tools, account cleanup, and translation optimization assistant.
(3) Through train data: View P4P data changes, analyze data, identify problems, and take effective P4P operations.
(4) Through train account: There are common settings and comprehensive settings, and you can set them according to your needs.