Search Engine Marketing, or SEM, is the abbreviation of Search Engine Marketing. SEM is a new form of Internet marketing. What SEM does is to use search engines comprehensively and effectively for Internet marketing and promotion. SEM pursues the highest cost-effectiveness, obtains the largest number of visits with the smallest investment, and generates commercial value.
1. Paid ranking
As the name implies, a website can only be included in the search engine after paying. The higher the payment, the higher the ranking. Paid ranking service is a service in which customers purchase keyword rankings for their own web pages and charge by click. Customers can control their ranking in the search results of specific keywords by adjusting the price of each click; and can capture different types of target visitors by setting different keywords.
The most popular pay-per-click search engines in China are Baidu, Yahoo and Google. It is worth mentioning that even if you do PPC (Pay Per Click) paid advertising and paid ranking, it is best to optimize the website for search engines and log the website into major free search engines.
2. Purchase keyword ads
Display the ad content on the search results page to achieve advanced positioning. Users can change keywords as needed, which is equivalent to rotating ads on different pages.
3. Search Engine Optimization (SEO)
It is to optimize the design of the website so that the website is at the top of the search results. Search engine optimization (SEO) includes website content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, search engine login, etc.