Affected by the slow recovery of the world economy, the rise in domestic labor prices, the appreciation of the RMB, and the intensification of trade frictions, traditional foreign trade companies have encountered unprecedented difficulties. The development of cross-border e-commerce activities has brought new opportunities to traditional foreign trade business. After more than ten years of development, the international community has paid more and more attention to cross-border e-commerce. Under the cross-border e-commerce model, salesmen purchase on the Internet, which improves the efficiency of international import and export business, reduces transaction costs and procurement costs, and expands international trade opportunities.
As a cross-border e-commerce salesman, developing and maintaining overseas customer relationships is a very important part of the work, and you must be good at communicating with overseas customers online. In addition, if conditions permit, face-to-face communication and exchanges can be conducted by visiting and receiving overseas visiting customers. Such opportunities are often very valuable and effective for successfully achieving business.
Overseas customer reception is an important part of cross-border e-commerce business dealings and an effective activity for business negotiations with overseas customers. Efficient and high-quality overseas customer reception activities can not only fully demonstrate the company’s comprehensive strength, but also fully demonstrate the comprehensive quality of the company’s management and business personnel, and can better promote the smooth cooperation between the two sides and the smooth development of project negotiations. At the same time, it can also promote the generation of new cooperation projects and raise the cooperation between the two sides to the level of strategic partners. Therefore, a comprehensive and thoughtful reception of overseas customers plays a decisive role.
Generally speaking, cross-border e-commerce companies need to receive visits from overseas customers in the following two situations: one is that overseas customers take the initiative to propose or visit while attending an exhibition; the other is that we take the initiative to invite. Through online communication between our business personnel and overseas customers, we can find potential business opportunities. The possibility of cooperation between the two parties is relatively high. At the appropriate time, we will take the initiative to invite overseas customers to visit the company to deepen communication and understanding and promote cooperation between the two parties. Once overseas customers express their intention to visit through online research, it shows that overseas customers have a great interest in our company or products and have listed us as potential suppliers. Based on the initial recognition of products, prices, etc., they are willing to conduct in-depth field inspections, compare different suppliers, and choose the most suitable partner before deciding whether to place an order. Before placing an order, large customers often travel thousands of miles to visit the company in person, visit the factory, understand the products and trading partners, and fully express their intention to cooperate. Of course, it is also possible to take the opportunity to participate in exhibitions in China to learn about the company’s products. If the results of the on-site inspection by overseas customers are not ideal, even if they are satisfied with the products, prices, etc. in the early stage, the deal cannot be made. In short, whether it is our active invitation or the other party proposes to visit, it is a good thing for overseas customers to visit. We should express our sincerity, seize the opportunity of overseas customers’ visits, and do a good job of reception. In this way, the probability of reaching an order cooperation will increase a lot. Sometimes, even if it is temporarily impossible to close an order immediately, we can make full use of the precious opportunity of overseas customers’ visits, give full play to our thoughtfulness, meticulousness and high professionalism, leave a good and deep impression on the other party, and pave the way for long-term cooperation in the future.
The quality of overseas customer reception is directly related to the degree of mutual understanding, trust and cooperation between the two parties, and is directly related to the achievement of business and long-term common development in the future. Therefore, cross-border e-commerce salesmen should attach great importance to the visits of overseas customers, do a good job of reception, especially pay attention to details, and work together between the company’s business team and various departments to achieve twice the result with half the effort.