On January 14, 2020, the General Administration of Customs released the foreign trade import and export situation for the whole year of 2020. According to statistics, in 2020, the total value of my country’s import and export of goods was 321556.9 billion yuan, an increase of 1.9% over 2019. Among them, exports were 179326.4 billion yuan, an increase of 4% year-on-year; imports were 142230.6 billion yuan, a year-on-year decrease of 0.7%. In 2020, there were 531,000 enterprises with import and export performance, an increase of 6.2%. Among them, private enterprises’ imports and exports were 14.98 trillion yuan, an increase of 11.1%, accounting for 46.6% of my country’s total foreign trade value, an increase of 3.9 percentage points over 2019. According to data released by the WTO and various countries, in the first 10 months of 2020, my country’s import and export, export, and import international market shares reached 12.8%, 14.2%, and 11.5% respectively, all of which were historical highs. In 2020, my country’s new foreign trade formats flourished and grew strongly against the trend. Among them, cross-border e-commerce’s annual import and export was RMB 1.69 trillion, an increase of 31.1%, of which exports were RMB 1.12 trillion, an increase of 40.1%. Cross-border e-commerce has become an important force in “stabilizing foreign trade”. With the continuous development of information and communication technology, social media plays an increasingly important role in the process of enterprises establishing and spreading domestic brands overseas.