Selling goods on the Ozon platform is a business opportunity with great potential, but to be successful, you need to have a comprehensive understanding of the goods and how to increase their visibility on Ozon. This article will delve into the importance of Ozon product management and visibility, and explain the meaning of the relevant fields to help maximize sales benefits.
First, Ozon product management field analysis.
Managing goods on the Ozon platform requires understanding a series of fields. Here are some of the fields explained:
Ozon Product ID: This is the product identifier in the Ozon system. Each product has a unique Ozon Product ID. Whether the product is sold from the Ozon warehouse or your own warehouse, the Ozon Product ID of the product will remain the same.
FBO Ozon SKU ID: This field identifies the goods sold from the Ozon warehouse and is generally not applicable because the goods may be sold through your own warehouse or cross-border.
FBS Ozon SKU ID: This is the identifier of the goods sold in your own warehouse. If you use your own warehouse for sales, this identifier will help track inventory.
CrossBorder Ozon SKU: This is an identifier for products sold from abroad. If you sell products on the international market, this identifier will be used to identify those products.
Barcode: This is a barcode on the product, usually printed on the label, which helps track and manage the product.
Product status: This field indicates the visibility and purchase status of the product on Ozon. If the product status is “Ready to sell”, it means that the product is not currently available for purchase. Please make sure the product status complies with Ozon regulations to ensure visibility.
Available in an Ozon warehouse, pcs: This is the number of inventory of the product available for sale in the warehouse. This number does not include items that have been reserved. Inventory management is very important for timely delivery.
Reserved, pcs: This field shows how many products are in “reserved” status. From the time Ozon receives the order, the products will be marked as “reserved” until they are packed and delivered to the buyer.
Current price including the discount, RUB: This is the current selling price of the product, which has already included the discount when downloading the report. If the product is participating in a promotion, the price shown here will not include the promotional discount.
Base price (price before discounts), RUB: This is the price of the product before the discount is calculated, which helps to understand the value of the product before the discount.
Recommended price, RUB: This is the lowest price of the product on other e-commerce platforms. Understanding the prices of competitors helps to determine the appropriate pricing strategy.
Current link to the recommended price: This field provides a link to the lowest price of the same product on other trading platforms, helping to stay competitive in a highly competitive market.
Second, optimize Ozon product strategy.
In order to succeed on Ozon, you can adopt the following strategies to optimize product management and visibility:
1. Update prices and inventory regularly: Make sure product prices and inventory information are always up to date. Customers tend to buy products that are reasonably priced and in stock.
2. Use attractive discounts: Promotions can attract more buyers, but make sure the prices and discounts are competitive.
3. Pay attention to product status: Make sure the product status is correct to increase visibility on Ozon. Products that are ready for sale should be set to “Available for purchase”.
4. Understand competitors: Pay attention to prices and promotions on other e-commerce platforms to develop competitive strategies.
5. Provide detailed product descriptions and high-quality images: Product descriptions and images are crucial to attract buyers. Make sure the product information is complete and attractive.
6. Respond to customer inquiries proactively: Respond to customer inquiries and concerns in a timely manner to establish a reputation for reliable customer service.
7. Consider cross-border sales: If you have the ability and resources, consider cross-border sales to expand the market.
8. Monitor and adjust regularly: Monitor sales data and make adjustments based on market and customer feedback.
By fully understanding the Ozon product management fields and optimizing strategies, you can better utilize this powerful e-commerce platform, increase sales and attract more buyers. With continued efforts and strategic adjustments, we will be able to build a robust business on Ozon.