In the increasingly competitive market environment of cross-border e-commerce, the traffic diversion of cross-border e-commerce stores has become the key to success. Here we share a set of methods for traffic diversion and promotion.
1. Search engine marketing promotion
The two biggest advantages of search engines are that they are more flexible and more accurate. Search engine marketing has more accurate target positioning, which can quickly increase conversion rates in a very short period of time and is not restricted by time and location.
Search engines have free SEO and paid SEM promotion. Everyone needs to extract keywords based on the preferences and psychology of customers. Whether the keywords are accurate + important.
2. Accumulate good reviews
Stores need to give products to others for free, and then let others give good reviews of the products in the comment area. Good reviews include videos, pictures and text. The more comprehensive and detailed the good reviews are, the more they can help the store improve its ranking and product exposure. This method is suitable for all products, especially new products that have just been launched. People trust products with reviews more. If people see a lot of positive reviews of the product, they are more likely to log in to their accounts and try new products in the store.
3. EDM email marketing promotion
In foreign countries, many people still use email. First, sellers need to know the email addresses of the target groups. For example, customers who place orders in the store or fans of the store send information to customers through subscriptions and active push, including but not limited to regular greetings, promotions, new product releases, etc. At the end of the information, a link can be attached for users to click and view.
It is worth noting that you must pay attention to the frequency of information sending. Too much information sent in a short period of time can easily cause customers to be disgusted.
Fourth, social media marketing promotion
Social media marketing mainly includes brand account operation and advertising. Multi-account operation needs to be careful to prevent contact, and IP agents can also be isolated. An important point in brand account operation is to do a good job of daily content output, insist on updating, accumulate the value delivery and product promotion of articles or videos, and enrich and precipitate your own account content. Continuously accumulate fans in the process of content output and increase brand exposure.
The advertising industry is to spend money to find a platform to advertise, mainly including information flow advertising, opening screen advertising, carousel advertising, etc. Use screen dominance to attract traffic.
Five, Internet celebrity marketing promotion
In this era where traffic is king, using the influence of Internet celebrities to achieve traffic conversion is one of the current mainstream marketing methods.
Several advantages of online celebrity marketing: high return, high retention, high exposure, high interaction, the ROI of online celebrity marketing will be higher than other channels.
Six, blog marketing promotion
Just like email, foreign countries are also keen on blogging. Store products can find bloggers with large fan groups and authority to establish cooperative relationships.
Let bloggers write some information articles, such as brand stories, expert advice, product selection strategies, product reviews, product introductions, usage tutorials, consumer reviews, etc., and attract fans through these high-value information, and then complete the transformation.
Seven, Q&A platform drainage
It is common to have difficulty finding answers on the Q&A platform. Similar to our Baidu and Zhihu, there are many such platforms abroad, such as Quora. Everyone’s store can register a brand number, and then operate this platform, refer to other high-quality answers, take the essence, remove the dross, summarize the reasons, learn, and write high-quality answers. As long as the answer is useful and can solve other people’s problems, you can get traffic.