Halloween, Black Friday, Cyber One, and Christmas are important sales events in the West and important tests for cross-border e-commerce. Compared with China’s Double 11 and Double 12, these festivals have been formed for a longer time and the demand is more deeply rooted in the hearts of the people! Sellers need to choose subdivided categories according to market demand and competition, and make plans for better sales performance!
Amazon’s product selection is a very important link, especially in the peak season in the second half of this year. Holiday promotions are endless. If you want to have a place in the middle, you must do a good job of operation and product. Next, some dry goods will be introduced!
1. Operational selection skills
1. Social media hot spots
Before and after the holidays, the Internet will definitely be more active and generate many business opportunities. Sellers need to pay attention to social media such as Facebook at all times to understand user preferences and popular trends, which will help the next step of product selection and promotion.
2. Historical trend of product keywords
Through this trend, sellers can see whether the product trend is stable or floating, judge future market changes, and see the distribution of off-season and peak season.
3. Number of product keywords
Use keyword tools to expand words and try to select products with more relevant keywords. User needs are diverse in themselves, and search habits are different, so even if the product name is the same, the search terms will be very different. If there are fewer product keyword-related words, it also indicates that the product is less popular, which is not recommended
4. Always pay attention to “cost performance”
Explore potential hot styles. Such products are often not the lowest price, improve the cost performance of products, not just reduce the unit price of products. Hot styles never depend on price, but more on cost performance. Of course, this is cost performance within the scope of brand positioning.
2. Product selection recommendation
1. Halloween
Halloween is a festival with huge sales potential. Sellers can find options that interest you under categories such as flags, masks, hats, pumpkin lanterns, clothes, tattoos, garlands, balloons, and others. Find some subdivided categories that have a certain number but are not too competitive, so that you don’t need to compete with big sellers for traffic, but you can also get good sales. For example, it may be better to focus on 100 subcategories with an average sales of about 500, while the average sales of the top ten sellers is about 5,000.
2. Black Friday and Cyber Monday
For Black Friday and Cyber Monday, data from the past few years show that the transaction categories are mainly concentrated in household goods, electronic/digital products, leisure/food, home appliances, sports and fitness equipment, children/mother and baby products, etc. , such as cosmetics/personal care, clothing/shoes and hats, etc. It should be noted that clothing and electronic products are generally difficult for small sellers to enter, because such products are generally monopolized by large sellers and supply chains, and products are updated faster.
3. Christmas
Christmas is the biggest promotion festival of the year for Amazon sellers. During Christmas, people will have a great demand for various Christmas ornaments, gift packaging, and children’s toys, and concentrate on buying them during this promotion time. You can choose to sell Christmas ornaments such as light strings, LED firefly copper wire lights, Christmas trees, garlands, ribbons, colored balls, artificial snow, etc., or you can sell some Christmas gifts such as rings, necklaces, earrings, etc. In recent years, the sales of DIY gifts have also been considerable.
To sum up, in terms of the direction of choosing Western festivals, sellers can seize important sales events such as Christmas, Black Friday, Cyber Monday, and Christmas. According to market demand and competition, choose a segmented category that suits you, and focus on categories with moderate sales, so that sellers can achieve good results in the peak season in the second half of the year.