Traffic is the core goal of Amazon sellers’ daily efforts, because without traffic, there will be no sales and profits. For new Amazon sellers, attracting traffic is very important. The following are effective strategies to attract traffic:
1. Natural search guides traffic:
Product sales and keyword matching: Increase product sales, ensure keyword matching, maintain good product evaluation and clicks, and fast delivery speed.
Optimize keywords: Update keywords regularly and ensure that the Chinese and English brand names in the product title are standardized. Irregular keywords will affect search results.
Choose keywords carefully: Novice sellers should choose keywords carefully rather than blindly choose popular keywords. It is more important to choose keywords related to their own products.
2. Advertising guides traffic:
PPC and CPC advertising: Use PPC and CPC advertising to improve product rankings. Especially for new products. Make sure that the advertising keywords are set accurately to avoid unnecessary invalid traffic.
3. Relevant traffic guidance:
Relevant traffic guidance refers to the relevance of advertising ranking: advertising ranking is related to factors such as bidding, click-through rate, sales volume, product price, and ratings. In order to improve the ad ranking, ensure product quality and bid moderately.
4. Deal traffic guidance:
Deal traffic promotion: Deal traffic can quickly drive product sales. Use Amazon promotion service agent to obtain this traffic.
5. Off-site promotion traffic:
Social media advertising: Use social media advertising such as Facebook, YouTube, Twitter, Instagram, Pinterest) off-site advertising such as Google AdWords. Conduct small-scale tests, obtain conversion data, and then optimize advertising strategies.
The above five strategies can help new Amazon sellers attract traffic and achieve sales growth and success. However, traffic attraction is a continuous process, so sellers need to constantly adjust and improve strategies to attract traffic while maintaining product quality and customer satisfaction in order to achieve long-term development of the store.