What should you pay attention to when you first start cross-border e-commerce?
1. Establish localized operation logistics
In fact, it is not uncommon to establish localized operation logistics. As early as last year and the beginning of this year, some have begun to set up local overseas warehouse logistics, with the aim of reducing more distribution costs. Many domestic cross-border e-commerce companies are newly established, and may not have enough funds to establish a distribution center in a local market. However, in order to increase profits and facilitate more transactions, it is necessary to establish overseas warehouses after the market matures. In this way, localized consumers can experience shopping, which is very beneficial for market optimization and promotion. Lightinthebox is also currently establishing a local distribution center, with the goal of saving more logistics costs, which has increased the requirements for supply chain management and logistics distribution management.
2. Establishment and promotion of independent websites
Since it is online shopping, it is inevitable to browse the store page. First, let’s talk about website establishment. Intuitiveness: the first impression a shopping website gives to consumers must be intuitive. When opening a website, if you cannot find the product category at first glance, it will be very detrimental to the consumer’s online shopping experience. Speediness refers to the jumping degree of browsing the website. The pages of many websites are not flexible and the opening speed is too slow. Consumers may not have the patience to wait. Next is the promotion of the website. A very important point of the website is traffic. Without traffic, there will be no conversion rate. When many cross-border e-commerce companies first established their websites, they did not focus on optimizing product content, etc., and did not even consider promotion. In terms of promotion, foreign websites may be nothing more than keywords and other issues, but in fact, foreign social networks are also a good way to recommend traffic, because this can stabilize fans, achieve conversion rates and increase product exposure.
3. Breaking through language barriers
This is also closely related to the website, and can be an extension. The reason why we talk about small languages is that cross-border online retail websites will have visitors from different countries. Many cross-border e-commerce websites are mostly in English, which may be related to the market they are facing. But if you want to promote more orders, you have to break through the language barrier. It is very troublesome for users to see and understand the situation of orders. The translation cost of building a website in a small language is relatively high. My personal suggestion is to establish multilingual services, which will save a lot of operating personnel costs, promotion and optimization costs. Of course, it depends on which markets you are facing, such as Russia, Spain, Arabic, etc.
4. Cross-border payment settlement
With an independent website, cross-border e-commerce will inevitably consider the payment channel. Because when the transaction of non-approved orders is completed, how to collect payments safely is a key issue that cross-border e-commerce will consider. Since last year, cross-border RMB settlement has been a payment channel that many cross-border e-commerce companies will consider using. Analyze several advantages.
First, the cost of foreign exchange settlement is reduced. Because cross-border RMB settlement takes the normal channel, it saves time and cost.
Second, the docking process is convenient, and basically every transaction can be clearly seen in the background of the website.
Third, the settlement time can be flexibly adjusted.
Fourth, the risk control system is perfect.