There are generally three typical audiences for precision marketing in overseas social media marketing: core audiences that meet specific age, interest and demographic data based on brand positioning, custom audiences that have business interactions online or offline, and similar audiences that have similar interests to high-quality customers.
No matter which type of audience, accurate customer positioning is required. It can be said that accurate customer positioning is the basis for implementing social media marketing, which can make marketing activities more engaged and have higher conversion rates. Some social media will encourage members to update their real personal profiles, which are the basis for accurate customer positioning. In addition, on many social media platforms, members will share shopping information and post dynamics, through which the interests and skills of members can be judged, thereby further realizing customer segmentation. Compared with traditional customer positioning, social media customer positioning has more dimensions and is more accurate.
For example, the dimensions of LinkedIn’s customer positioning include work experience, company information, educational background, interests and characteristics, demographic characteristics, etc.
From a single dimension, LinkedIn is a workplace social platform, and customers can be accurately positioned by job title. For example, under the Medical job group, there are doctors, nurses, veterinarians, surgeons, dentists, and similar job titles. Similar situations also exist in other job groups. LinkedIn’s first-level job classification.
In addition, jobs can be further classified by combining positions and titles. For example, under the Marketing job group, there are Senior, Manager, Director, VP, CXO, Owner, Partner, etc.
Years of work experience is also a dimension for LinkedIn to accurately locate users. Combining years of work experience, work experience, degree, and job title can very accurately locate experienced professionals with purchasing decision-making authority in a certain industry.