To reach a brand, you must first understand where the audience is. Today, B2B decisions are often made by decision-making committees, which include managers, experts or technicians from different departments. Since decisions involve results at the enterprise level, decision makers will inevitably be influenced by various information and multiple forces during the decision-making process.
Huawei’s marketing department deeply understands that the audience is not only customers, but also third parties such as the media, and company employees are also important audiences. On various social media marketing platforms, Huawei uses LinkedIn’s precise targeting technology to deliver content to customers and partners at different levels; encourages company employees to spread brand content, obtain and win media value; and reach a wider audience in a comprehensive workplace ecosystem, including media, think tanks, etc. All audiences have more or less influence on customers’ purchasing decisions.