How should beginners choose products when choosing to sell products on Amazon?
First, when choosing products, do what you can and avoid blindly following the trend. As a new seller on Amazon, doing what you can means choosing products with a slightly lower unit price, lighter weight, and less difficulty in operation. Avoid choosing products that are too heavy and expensive, because ordering such products requires a lot of money, and because of the weight of the products, there is basically no profit in air transportation.
Second, when choosing products, avoid the market of popular products. Although the market capacity of popular products is large, not everyone can operate successfully. For new sellers, it is best to avoid popular products with fierce competition as much as possible. Although the cake is big, it is also difficult to get a piece of it.
Third, choose just-needed products. Just-needed products refer to products where users have a greater demand for the function of the product than for external subjective factors such as appearance, style, and color. If you don’t understand, you can give an example. For example, the mentality is different when buying a screwdriver and clothes. Only by understanding this can we understand the definition of just-needed products.
Fourth, never infringe. Don’t sell other people’s products casually. It is best to create your own product listings, and be careful to add appropriate prepositions between the brand and the product to avoid infringement issues such as infringement of appearance rights. Even without a trademark, some products such as electrical appliances can easily be found to be infringing. At the same time, be careful not to use pictures taken by others to avoid stealing pictures.
Finally, when choosing a product, the most taboo thing is to choose it according to your own preferences. When choosing a product, you must first abandon your own preferences and ideas, and choose something that most people like, which is the so-called hot item. Think of yourself as a buyer, and stand from the perspective of “If I were a buyer, what would I want to buy”. Understanding this, the choice of product is half successful.
Although the above are some basic product selection principles, in the actual operation process, it is necessary to comprehensively consider factors such as market demand, competition, and one’s own experience. I hope the above suggestions will be helpful to the product selection process of Amazon novices.