The logistics link occupies a large part in the operation of the Amazon platform and is also a very important link. For Amazon Chinese sellers, choosing a cost-effective logistics has become one of the current pain points. When sellers do logistics on Amazon, they must not only consider issues such as cross-border customs clearance, customs clearance, transportation methods, and transportation time, but also freight, delivery speed, damage rate, and package loss rate. Once the right logistics method is not selected, not only will the logistics cost not be saved, but it may also be subject to bad reviews from buyers, resulting in a rapid decline in exposure, ranking, and conversion rate.
1. Common methods of Amazon logistics distribution
1. Amazon FBA delivery
Many Amazon sellers will give priority to FBA delivery, not only because FBA logistics delivery is fast and customers trust it more, but more importantly, Amazon FBA can improve the ranking of the list. Of course, the disadvantage of Amazon FBA is that the overall cost will be very high, the head operation is also cumbersome, and the seller also needs to go through customs. The buyer’s return rate is easy to rise, thereby increasing the pressure cost. If the seller does FBA in the United States, the return address only supports the United States.
2. Third-party overseas warehouses
Compared with Amazon FBA, third-party overseas warehouses have lower costs, can shorten logistics timeliness, and are conducive to developing local markets.
3. Self-delivery
The advantages of self-delivery are high operational flexibility, low storage costs, and can reduce the cost of pressing goods.
Self-delivery is also divided into three categories: postal, express, and dedicated line. Although the weight of postal packaging is limited, the price will be cheaper; although the express price is high, it can arrive quickly and has strong timeliness. The seller should choose the appropriate self-delivery method based on the characteristics of product sales, the buyer’s requirements for timeliness, location, logistics budget, and off-season.
2. What problems may Amazon encounter during the peak season?
All Amazon sellers attach great importance to Amazon’s peak season, and its sales account for a considerable proportion of the annual total. But when orders come one after another, logistics will also peak, and problems are most likely to occur at this time. Many sellers may encounter these problems: ① Customs clearance delays: Some countries have stricter inspections on goods, and the inspection rate will be relatively high; ② Package delivery delays: During the peak season, the number of packages is large, logistics channels are prone to overflow, and transportation delays are relatively common; ③ Package loss, lost packages, and wrong delivery. Therefore, in order to avoid these problems during the peak season, sellers need to prepare for the preliminary work of Amazon logistics delivery, declare goods as soon as possible, learn about relevant delivery channel information in detail, and pay attention to the market. In addition, regarding logistics conditions, you can consult suppliers, make appointments in advance, and cooperate with their delivery needs.