As we all know, doing a good job of market research in the early stage of business is a key step. There are many contents in market research, among which products are the most important. If the product category is not selected correctly, it is difficult to do a good business. The importance of choosing products is self-evident. If the seller chooses the right product, it will be twice the result with half the effort; if the wrong product is selected, the seller’s efforts will be in vain! It is not difficult to see that the good products currently sold on the market basically have their own core competitive advantages in product categories, which other products do not have. So in the early stage, you should pay attention to choosing product categories, and the same is true for Amazon cross-border e-commerce.
Amazon cross-border e-commerce has a wide variety of products, but the sales of products in different categories are different. Some products have good sales. However, the market sales of some products are not satisfactory. Therefore, when opening an Amazon store, we should pay attention to choosing categories.
So, what problems should be paid attention to when choosing Amazon categories?
When choosing Amazon categories, pay attention to: market demand
When opening an Amazon store, you must first have a clear understanding of the choice of Amazon categories. If the market demand for the category you choose is small, then there is no need to choose this category. Even if you are in a leading position in the industry, sales will not be satisfactory. For the choice of categories, try to choose categories with strong market demand.
When choosing Amazon categories, pay attention to: product price
Another thing is to pay attention to the price of products in the category. Although some people buy high-priced products, price is the main factor that prevents consumers from buying products. Therefore, when choosing categories, we should do our best to choose price categories that are acceptable to the public.
When choosing Amazon categories, pay attention to: seasonality
Also, when choosing Amazon categories, pay attention to whether the category is seasonal. If there is seasonality, there will be great requirements for the sales, promotion, promotion, inventory management, and operation teams of the products, otherwise it will be easy to throw the products into your hands.
The above are the things you should pay attention to when choosing Amazon categories. If you don’t pay attention to these places, it is basically difficult to choose a good category. If you don’t know how to choose a category, you can choose to ask Amazon for help.