Today this article will bring you the content: How to create a hit
1. Choose the right product and confirm the competitiveness of the product.
We should think from the traffic attributes of the product itself, whether we have chosen the right product, and then make increments.
2. Insight into the winning rate and cost.
If we are in the background of e-commerce and customers come from Amazon, we can see how high the conversion rate of a product is in different positions in small categories. Why is the conversion rate important? Because sellers often say that I have traffic but no profit after drainage. But I have no drainage and no orders. The entanglement lies in the comprehensive competitive advantage of the product, which is reflected in the conversion rate of the product.
You can understand that if we calculate the range of different conversion capabilities in different categories, we will find that when we want to be in a relatively low position in this category, many people may have an advantage, but if you are very leading, your conversion rate advantage will decline, and we need to invest a lot of advertising traffic to maintain it, so it is not suitable.
3. Think about long-term value.
At the right time and place, we think our products are suitable and have a certain market share. If we want to keep going, we have to think about this from a long-term value perspective.
4 Reasonable expectations, matching the corresponding budget.
Many companies will say how much I want to do, but many companies have not calculated the economic total account.
For example, whether an e-commerce company can survive often does not depend on whether there is artificial intelligence or big data technology, but on whether it understands the business itself, that is, my profit margin, long-term returns, running water, cash in the account.
Therefore, reasonable expectations are crucial.
5. Be familiar with categories and prioritize delivery.
Different categories have different traffic structures, and some categories have abundant traffic, so there is no need to spend a lot of budget on head keywords, and some traffic in the middle and tail can be considered. If our product traffic is concentrated on head products or head keywords, it will be difficult for us not to rely on any big words.
Cross-border e-commerce is not difficult to say, nor is it difficult to do, but there must be a certain amount of knowledge accumulation. So you’d better understand it before entering this industry, and don’t blindly follow the trend.