As an Amazon seller, have you ever encountered such a dilemma: when Amazon’s traffic soars, the number of orders always stays the same? Faced with this situation, many sellers will feel tired or even confused. Amazon’s rules seem to be “changing” every day, and so are the sellers’ orders. Faced with Amazon’s frequent feature updates, how should sellers deal with it to maintain or even increase their traffic and order quantity?
1. Keep abreast of Amazon’s policies and feature updates: As sellers, we should always pay attention to Amazon’s policies and feature updates so that we can keep abreast of changes in the platform and adjust our operating strategies.
2. Optimize product titles, descriptions, and keywords: No matter how Amazon’s search algorithm is updated, optimizing product titles, descriptions, and keywords is the key to improving search rankings. According to consumers’ search habits and needs, continuously optimize these three aspects to increase the exposure of products.
3. Improve advertising effectiveness: Advertising is an important way for Amazon sellers to obtain traffic. According to changes in Amazon’s advertising strategy, continuously optimize advertising creativity, time, and budget to improve advertising effectiveness.
4. Improve user experience: Amazon has always emphasized the importance of user experience. From the perspective of consumers, we should improve product quality and after-sales service, so that consumers can have a good experience during the purchase process, thereby increasing conversion rates.
5. Strengthen cooperation with Amazon: As sellers, we should actively participate in various activities held by Amazon, such as Member Day, Black Friday, etc., to obtain more traffic and exposure opportunities. In short, the surge in Amazon traffic is closely related to the frequent updates of platform functions. Faced with this situation, sellers should keep abreast of Amazon’s policies and functional updates, optimize product titles, descriptions and keywords, improve advertising effectiveness, improve user experience, and strengthen cooperation with Amazon to maintain or even increase their own traffic and single quantity. In this process, we need to continue to learn and grow to adapt to Amazon’s changes and lay a solid foundation for our success