As a third-party seller on Amazon, we must first continuously optimize the supply chain, develop better and cheaper products, and allow buyers to buy richer and better-experienced products, thereby attracting more buyers to shop on this platform. As Amazon sellers, we need to do the following:
1. Buyer experience:
As sellers, on the basis of doing a good job at the product level, we must always provide buyers with a better experience from the buyer’s perspective. Especially for cross-border e-commerce sellers, perhaps in many ways, Amazon seems to have too high requirements for sellers. The main reason is that they do not understand Amazon’s business philosophy. A satisfied buyer can influence 8 people, while an unsatisfied buyer can stay away from 120 people through multi-level communication. This number is terrible, but it does reflect business logic.
2. Lower price:
I believe everyone knows the truth of shopping around, and buyers value price the most. Buyers are most concerned about price, and will definitely compare prices on Amazon, search for product information directly, and look for lower-priced goods. Therefore, Amazon’s long-term strategy is to require sellers to eliminate defects, improve efficiency, reduce costs, and appropriately give back to buyers at low prices.
3. Product selection:
As a whole, sellers can provide buyers with abundant choices, and objectively, sellers have done so. At the same time, providing convenience for buyers is also an issue that sellers should consider in the course of their operations. Optimize products to make product detail pages more intuitive. Display products in detail, this is the most basic convenience that sellers should provide to buyers.
Finally, Amazon sellers should also develop a marketing plan that suits them based on their stores and products, and then improve the basic skills of their products, so that the conversion rate can be significantly improved. Thereby maximizing the profits of the store. Therefore, sellers should also consider issues more from the perspective of buyers. In the long run, we should firmly believe that user experience is proportional to sales.