In the competition among sellers on Amazon, the shopping cart is an important factor that directly affects the exposure of sellers’ products and sales conversion. However, the shopping cart does not always belong to one seller and may be taken away by other sellers at any time. To get back the lost shopping cart, you must first understand the reasons for losing the shopping cart. Only by finding the reasons and solving them in a targeted manner can you recover as soon as possible.
1. Reasons for the loss of Amazon’s shopping cart.
Newly listed products: Newly listed products usually do not accumulate enough weight in the Amazon system, especially self-delivered products, so they are likely to have no shopping cart.
Subsequent sales: If other sellers are also selling the same product, the system will allocate shopping carts based on the seller’s performance, delivery method, price and other factors. Sellers with good performance usually get longer shopping cart rights.
Long-term non-sales or sharp decline in sales: If a product is not sold for a long time or sales drop sharply, the weight of the product in the system will drop sharply, thereby losing the right to the shopping cart.
Low product conversion rate: Low conversion rate indicates that the product does not match consumer demand, and the system will reduce the weight of the product in a targeted manner, resulting in the loss of the shopping cart.
Too many negative reviews: Too many negative reviews will significantly reduce the product weight and cause the shopping cart to be lost.
Product price increases significantly without price advantages: A sharp increase in product prices in a short period of time may cause the shopping cart to be lost.
Second, how to get the shopping cart.
Many Amazon sellers mistakenly believe that once they win the shopping cart, they will always belong to them. In fact, the shopping cart may be taken away by other sellers at any time. The following are the conditions and methods for quickly getting the shopping cart:
Effectively manage product listings: Ensure that the product listing process is fast and effective.
Have a professional seller account: Only professional seller accounts are eligible to win the shopping cart, and personal seller accounts do not meet the requirements. Only new products are eligible to win the shopping cart, and second-hand/refurbished products usually cannot get the shopping cart.
Set goals: Set goals for each key variable, focusing on variables with greater impact.
Sales performance: Maintain good sales performance, including order defect rate, cancellation rate, and delayed shipment rate.
Timely delivery: For self-shipping sellers, fast and on-time delivery is very important. Customer experience directly affects the seller’s performance indicators. Ensure that all orders are marked as delivered within 72 hours, even if they are out of stock in the short term.
Price optimization: adjust prices in real time, including manual adjustment, rule adjustment, and tool adjustment. Price is one of the important factors considered by Amazon, but not the only factor. Sellers usually use Amazon’s price adjustment software to get competitive prices.
Positive feedback: Increase the number of feedback, but be careful to avoid negative reviews.
Prevent follow-up sales: Pay attention to whether other sellers follow up sales and deal with follow-up sales in a timely manner.
Avoid negative reviews: Actively manage buyer feedback, especially negative reviews. Solve problems through communication, improve buyers’ impression of products, and avoid negative reviews.
Don’t change product information at will: Changing product information at will may cause shopping carts to be lost, such as merging or splitting variants, changing product categories, etc.
The shopping cart allocation algorithm takes into account multiple variables, including the seller’s history, price, and other factors to evaluate the product’s shopping cart allocation. Amazon will allocate shopping carts to products that are considered to be the best choice for shoppers to buy, but will also rotate allocations among multiple sellers. Therefore, in order to increase the chances of winning the shopping cart, it is necessary for sellers to consider many factors comprehensively.