Amazon provides a variety of promotional features, and sellers can choose the appropriate features according to actual conditions. Of course, before choosing the appropriate features, sellers should understand Amazon’s promotion rules to avoid unnecessary losses.
1. What types of Amazon promotions are there?
Here are some common Amazon promotional features:
1. Coupon: Merchants can create coupons and apply them to designated products. Consumers can use coupons to enjoy discounts when purchasing designated products.
2. Limited-time flash sales: Merchants can set up limited-time flash sales to reduce the price of designated products for a period of time. Customers can purchase these products during the event and enjoy special discounts.
3. Full reduction activities: Merchants can set up full reduction activities, that is, consumers can enjoy reduced discounts when purchasing products that meet a certain amount.
4. Buy one get one free: Merchants can set up buy one get one free activities, that is, consumers can get gifts of similar products when choosing designated products.
5. Package sales: Merchants can package and sell a variety of related products and offer certain discounts. Consumers can enjoy more favorable prices by choosing these packaged products.
2. What are Amazon promotion rules?
1. Basic settings
On the settings interface, fill in the promotion information, including the promotion name, promotion label, event time, etc. Make sure this information is clear and can attract the customer’s attention.
2. Select products
On the product selection page, select the products participating in the promotion. Products can be selected by searching for products, selecting specific brands or categories, etc. After the selection is completed, click “Next”.
3. Formulate promotion rules
On the rule setting page, set specific promotion rules according to the selected promotion type. For example, if you choose a discount promotion, you need to set the discount amount or ratio; if you choose a full reduction promotion, you need to set the amount that meets the full reduction conditions and the reduction amount. Set the rules according to your needs and click “Next”.
4. Select participants
On the participant selection page, determine which customers can participate in the marketing activities. Participants can select all customers, specific customer groups, or restrictions through specific promotion codes. Select as needed and click “Next”.
5. Set promotion conditions
When setting the conditions page, you can set the conditions for participating in the promotion as needed. For example, you can set purchase quantity limits, purchase time periods, and conditions for using promotional codes. Set conditions according to your own promotion strategy and click “Next”.
6. Set promotion description
When setting the description page, fill in a detailed description of the promotion. The description should be clear and attractive, and the promotion content and value should be accurately conveyed. Make sure the description contains the necessary promotion terms and conditions to prevent misunderstandings and disputes. After that, click “Next”.
7. Browse and submit
While browsing the page, carefully check whether the promotion settings and descriptions are accurate. If you need to modify them, you can return to the corresponding page to make adjustments. If the check is correct, click “Submit” and the marketing campaign will be stored and published.
The above are the main types and rules of Amazon promotions. I hope the above content will be helpful to sellers in opening stores.