With the surge in many uncertainties in the global market, brands going overseas are also experiencing a transformation from extensive operation based on experience to intensive cultivation in pursuit of human efficiency output, and from manual operation of advertising to full hosting of intelligent advertising. The “black hat gameplay” that was once regarded by sellers as a fast traffic channel has become a thing of the past. On the contrary, standardized operation, brand marketing, and emphasis on advertising efficiency and revenue returns have become the new consensus of sellers.
However, problems such as immature marketing system, inefficiency, difficulty in allocating multiple advertising budgets, and limited data analysis capabilities have been plaguing most sellers, making it difficult to improve advertising operation efficiency. If you build a team to solve these problems, it will take a lot of time. Therefore, many sellers began to take the shortcut of advertising agency operation.
First, you can start the business quickly and reduce the cost of trial and error.
The transformation of cross-border e-commerce is a very professional job for many factory sellers, which is very different from traditional factory manufacturing. The entire operation process of Amazon operation includes market research, data selection, visual design, store operation, on-site promotion, customer service, quality control, etc. Each job is related to the results of store operation and requires professionals to complete.
Advertising, as an important part of operation, is not easy to do well. If sellers do it themselves, they need to conduct in-depth research on overseas markets, advertising rules and delivery skills. Choosing an agent operation can effectively reduce the operating risks of the factory and reduce the cost of trial and error. The factory is only responsible for delivery and production.
Second, the budget allocation is more reasonable and the marketing effect is more controllable.
For all sellers, the traffic dividend is gradually disappearing, and the difficulty and cost of acquiring new customers are increasing, which has prompted advertisers to rethink the marketing funnel and transformation process, but many sellers often spend time but ineffectively. Professional agent operations have relevant resources such as platform parties, and sellers do not have industry information and policy information. In addition to industry resources and professionalism, good agent operation companies also have technical means and system tools such as artificial intelligence smart advertising, and use technology to plan, implement and measure marketing strategies such as activities.
For example, using the time-sharing budget and time-sharing price adjustment functions, the budget is spent when the click-through rate is the highest and the conversion rate is the best, thereby reducing invalid costs and increasing advertising returns.
Through a more scientific and reasonable “remarketing” budget ratio allocation, return to old users retained or converted by various channels. It effectively solves the situation where sellers spend a lot of time and budget to acquire new customers, and the advertising strategy “repeats the old path” but has little effect.
3. High-quality traffic, media resource advantages
Advertising has transitioned from sales-oriented to operation-oriented. In the past, advertisers only needed to be willing to place ads and have a budget, and it was not difficult to achieve results in the context of sufficient traffic supply; at present, in an environment where traditional platform traffic has reached its peak and media competition is diversified, we pay more and more attention to the bidding allocation of high-quality traffic. In recent years, the rise and application of Matt and artificial intelligence technologies have promoted the rapid development of mobile marketing, and sellers pay attention to agency operation companies with advantages in high-quality traffic and media resources. Excellent advertising agency operation service providers use technology to drive marketing, from infrastructure construction to media management, channel delivery, effect acceptance, to data analysis, risk control management, and integration of the entire link, making traffic an enterprise asset.