Customers are most concerned about products, so the following points should be presented to customers around products:
(1) Show customers the processing process and processing details of the product;
(2) Show customers the quality management control process and details;
(3) Take customers to visit the production line;
(4) Demonstrate product operation to customers.
Why take customers to visit the production line?
First, it can extend the time customers stay in the factory and deepen their impression.
Second, the salesperson can start from the product raw materials on the machine, and explain while walking how to put the raw materials, how to assemble semi-finished products, how to test finished products, how to conduct quality control, how to deal with faults, and how to ship products. This can show the professionalism of the company’s salesperson.
If it is an LED lamp, demonstrate the brightness and whether it flickers; if it is an electric tool, demonstrate the use effect on the spot; if it is a machine, show how it saves materials, electricity, manpower, and stability, etc. Customers can also be allowed to spot check the products themselves, conduct actual inspections, and experience them firsthand.
Before demonstrating product operation to customers, you should practice product demonstration in advance, equip skilled operators and inspectors, prepare all inspection equipment, and be familiar with the operation steps and inspection process to ensure that the demonstration is foolproof when customers visit.
At this stage, showing customers all the details of the products they care about will undoubtedly add a lot of points to the company and make it stand out from potential suppliers.