For Amazon merchants, the first step in attracting traffic is to find out where Amazon’s on-site traffic comes from. Where does Amazon’s on-site traffic come from? We have made a simple summary for everyone here. Your product traffic generally comes from the following six ways:
1. Search keywords.
2. Product category nodes.
3. Filter conditions on the left side of the page.
4. Coupons/promotions.
5. On-site activities.
6. On-site advertising.
Combined with buyers’ purchasing habits, search traffic accounts for the majority of all traffic, which makes search keywords very important. Buyers search for corresponding products, see and click on your products on the search results page, which is what we call search traffic. Accurate keywords can bring you accurate traffic. Only with high-quality listings can your sales be guaranteed.
How to use search keywords?
When using search keywords, we often see sellers fall into the following two misunderstandings:
Misunderstanding 1: In order to increase exposure, some popular keywords that are not related to the product are often put into the product title or hidden keywords to obtain traffic, but these traffics are not converted in the end.
Misunderstanding 2: In order to cover everything, too many keywords are added to each element of the Listing, which makes the Listing lengthy and complicated, but reduces the conversion rate.
From the above two misunderstandings, we can see that if the search keywords are not used well, even if they can attract traffic, they are not high-quality traffic, and ultimately cannot be converted into sales. So how should the keywords be placed and where should they be placed? Many sellers believe that the system will only match hidden keywords when searching, but this is not the case. In addition to hidden keywords, the brand name, product title, variant information, five-line description, product description, etc. in your Listing will become the objects of the system search. That is to say, you can not only write the search keyword on the hidden keyword, but also bury it in various elements of the foreground.