Amazon Advertising offers advertisers a powerful arsenal of tools, each designed to meet specific goals and requirements. Let’s break down these tools and explore their unique features and applications.
1. Sponsored Products
Features: Sponsored Products is one of Amazon’s most popular advertising tools. It allows you to promote personal product information in search results and product detail pages. These ads can be displayed with a “Sponsored” tag to increase product exposure.
Purpose: Sponsored Products are ideal for increasing exposure to best-selling or high-profit items. They can help you reach customers who are actively searching for products, making them a great choice for promoting competitive products.
Advantages: The main advantage of Sponsored Products is that you only pay when a customer clicks on your ad, which ensures a cost-effective advertising strategy. In addition, it provides valuable insights into keyword performance that can help you optimize your campaigns.
2. Sponsored Brands
Function: Sponsored Brands (formerly called Headline Search Ads) let you create custom ads that include your brand logo, headline, and featured products. These ads appear at the top of search results, giving them high visibility.
Purpose: Brand promotions are great for increasing brand awareness and recognition. They let you tell an engaging brand story, showcasing a range of products under a unified brand message.
Benefits: These ads can increase customer engagement and loyalty, directing traffic to your brand’s store. In addition, you can set a budget and pay per click to ensure that your advertising costs are under control.
3. Display promotion
Features: Display promotion extends your advertising reach to Amazon, allowing you to target audiences on and off the platform. The tool offers product and audience targeting options, giving you more flexibility in your campaigns.
Purpose: Display promotions are versatile and can be used for a variety of purposes, such as retargeting, brand awareness, product promotion, etc. It allows you to reach potential customers even after they leave Amazon.
Benefits: By using display promotions, you can re-engage customers who have previously browsed your products or explore untapped audiences. This tool can promote cross-channel advertising and maximize your brand exposure.
Amazon sellers must be inseparable from the Amazon tool library when doing promotions. Advertising brings in more traffic and has a relatively high conversion rate. Generally speaking, in search, the higher the placement, the more exposure, the more traffic, and the faster the transaction. This highlights the importance of Amazon advertising, so it is very necessary to do Amazon CPC.