As we all know, most Amazon sellers will face the problem of out-of-stock. Originally, the link could place 100 orders a day, but after out-of-stock once, the link’s ranking and order volume dropped like a cliff, and it was difficult to continue the previous glory. Today, I will share the reasons and coping strategies for out-of-stock.
One is the small shipment.
Operation is a beginner, no Amazon operation experience or new product testing and other reasons may lead to a reduction in goods shipment.
Coping strategy: observe market trends. Whether we are measuring funds or beginners, we must first find out the competitive products in our current operation stage, take this competitive product as a reference target, and observe its sales trend, so that we will have confidence in the early stocking, because the competitive product has gone through all the roads you want to go.
Second, sales growth is too fast and inventory can’t keep up.
Sometimes when the link is sold, there is a sudden explosion of orders, or there is too little stock in the peak season, and sales rise too fast, resulting in insufficient inventory.
Coping strategies:
1. For links that suddenly become good, you should observe the link traffic entrance in time, record the keywords with increased search volume, arrange factory shipments in time, go to the popular order expedited channel as much as possible, and replenish the stock as soon as possible.
2. For the peak season, the early stocking should be considered in many aspects, such as the sales data of this product in the peak season, and the sales forecast of Amazon’s peak season this year. Estimate how much goods to prepare for this peak season, otherwise the supply will be less. In addition to the risk of out of stock, you may also miss the opportunity to make money from this sale. But if there are too many goods, it will occupy your funds and is not conducive to turnover.
Third, the factory delivery time is late.
In many cases, the factory delivery is not on time, and the delivery is often delayed.
Coping strategies:
Optimize the supply chain channel and find a spare tire supplier. If an emergency occurs, you can make up for the suitable supplier that has been found. Otherwise, if there is a problem, you can go to the supplier, from the test sample, factory audit and other processes, half a month and ten days. This will seriously delay the shipment progress.
Fourth, logistics delays
Due to uncontrollable factors (such as customs inspections, natural disasters, etc.), as well as problems with logistics companies, transportation may cause delays in timeliness.
Coping strategies: When choosing a logistics company, you must first understand the credibility of the logistics company to prevent the goods from being dumped, or to take your goods through cheaper channels. Secondly, consider the price. It is also recommended not to put all your eggs in the same basket, that is, to minimize the risk, and sellers with large volumes of goods can also be divided into several logistics companies.
Fifth category: Amazon’s storage restrictions
If your product is not sold, Amazon will limit your Amazon storage and use. Most of the storage capacity in your store is stuck with products that are not sold, and the sales link cannot be replenished.
Coping strategies: discard the dross and take the essence. We should deal with goods with low sales rates in a timely manner. Maintaining a good sales rate is the most effective way for Amazon to increase storage capacity.