In the Amazon cross-border e-commerce market, if an Amazon store wants to quickly gain traffic, then advertising on the Amazon website must be a good choice. Amazon website advertising can be divided into automatic advertising and manual advertising.
As an old Amazon store, it is naturally better to choose manual advertising marketing. Manual advertising is more accurate and can help sellers increase product exposure and sales through keyword advertising and product advertising. Of course, manual advertising requires people to operate, and many Amazon companies have no relevant operating experience. Therefore, this article will explore how to conduct Amazon manual advertising exposure.
1. Establish an advertising campaign.
First, we need to establish an advertising campaign in the context of Amazon advertising. When creating an advertising campaign, you should select the advertising type (keyword advertising or product advertising) and set the name and advertising goal of the ad group. At the same time, we need to set the budget and time for the advertising campaign.
2. Add keywords.
After creating an advertising campaign, you need to add keywords. When adding keywords, you can select relevant keywords through the keyword tool or manually add them. The choice of keywords should be related to the product and consider competitiveness and the conversion rate of keywords.
3. Set the advertising bid.
After adding keywords, you need to set up ad bids. Bids need to be adjusted according to the degree of competition and budget. At the same time, real-time adjustments need to be made based on keyword bidding and ad ranking.
4. Monitor ad performance.
After the ad is launched, you need to monitor the ad performance at all times. At the same time, adjustments and optimizations should be made based on the ad performance to increase the conversion rate and exposure rate of the ad.
5. Improve ads.
Based on ad performance and data analysis, ads need to be optimized. Optimization directions include adjusting keywords, adjusting ad bids, changing ad groups, etc. Through continuous optimization, the conversion rate and exposure rate of ads can be gradually improved.
Summary:
The operation of Amazon manual ad exposure requires steps such as establishing ad campaigns, adding keywords, setting ad bids, monitoring ad performance, and improving ads. At the same time, according to product characteristics and market competition, take corresponding promotion strategies and optimization measures. Through continuous adjustment and optimization, Amazon manual ad exposure can better improve product exposure and sales.