For Amazon sellers, traffic is extremely important to have good sales. So, how to traffic?
Amazon’s traffic is divided into two types: on-site and off-site. On-site traffic includes advertising and Amazon event participation. Among Amazon’s activities, the most unique way to traffic is Amazon’s flash sales, that is, Best Deal. , Lighting Deals, Deal Of The Day.
What is the role of flash sales?
1. Expose the brand and expose the product.
2. Increase sales, improve rankings, and seize the Bestseller logo.
3. Use the precise search traffic brought by flash sales to clean product traffic and reduce page bounce rate.
4. Improve advertising quality ranking (conversion rate, click-through rate, and comprehensive advertising quality score).
5. Flash sales can stabilize product rankings.
By participating in Amazon’s flash sales, many sellers have promoted rapid sales growth and successfully cleared inventory. So, what are the precautions for participating in Amazon’s flash sales?
When participating in the flash sale, pay attention to the following points
01. Before the flash sale, manually concentrate product evaluation.
02. The number of applications should be small rather than large.
The number of applicants should be a little more than the minimum recommendation to ensure that the flash sale can be completed on time.
03. Be sure to advertise when participating in the flash sale.
04. If there is a peak activity recommendation, you can quickly sign up for the recommended time period, and then check when the activity is decided to see if the scheduled time is suitable. If not, cancel the corresponding promotion.
05. When the flash sale is in progress, you must always stick to the background, observe the flash sale situation, and correctly complete the corresponding progress within the specified time.
How to keep sales from falling after participating in the flash sale?
When you participate in the flash sale, if there is an advertisement, your advertising quality score will be very high at this time, and the performance will be very good.
Wait until after the peak to place an advertisement. At this time, the cost will be much lower, and you can top the homepage without spending too much cost, and continue to place orders quickly and in large quantities. However, most sellers stop advertising immediately after the spike event ends, so they can’t wait for the sales to drop.
If you find that your ranking is stable to a certain extent, you can continue to report your spikes to keep your ad quality score high.
After the flash sale ends, you can rank first with the same high ad quality score. If you make full use of several flash sales, your ranking will have a stable ranking position, and the purpose of stable orders will be achieved.