Amazon promotion traffic refers to the Amazon system promoting products to potential Amazon customers by directly sending emails, usually including product links, introductions, etc. (EDM emails). Amazon sends product information to buyers via email, and these buyers usually have a high conversion rate. These customers have already browsed similar products, which shows that they have the intention to buy, so they can often get more conversions by recommending related products to them again.
In order to obtain promotion traffic, high sales, high click-through rate, and high conversion rate are the key. High sales and high rankings mean that the products are popular. High click-through rate and high conversion rate mean that the products are attractive and competitive. High ratings, large number of reviews, product ratings must be at least 4 points, and high ratings indicate that the product has a good user experience. A large number of reviews means high product sales and also increases the credibility of the product. New reviews and feedback indicate that the product listing is very active and there is constant positive feedback. It means that customer satisfaction is high, and the ranking and performance of the product will get better and better.
Tips to increase the chance of obtaining promotion traffic:
1. Optimize keywords
For Amazon, keywords are the key for users to search and discover your products. Therefore, optimizing keywords is the key to increasing traffic.
2. Increase sales
Steady increase sales and maintain steady daily sales growth. If sales decrease within a certain period of time, you can choose to manually make up the order to maintain the sales rhythm.
3. Improve conversion rate
Improve the copywriting and pictures of the product listing, and ensure that the copywriting not only includes keywords, but also highlights the selling points of the product. At the same time, the photos should reflect the characteristics of the product so that customers can see it at a glance. Amazon is a visual platform, so the quality of product pictures directly affects the user’s consumption behavior.
4. In-site advertising
Paid advertising is the main form of in-site traffic. Merchants can increase product exposure through bidding ads. Asian store traffic. Generally, in-site advertising will be used in conjunction with off-site traffic activities, and will also bring traffic together with the platform. Therefore, the platform will also help sellers, and traffic can be more accurately directed to the store through activities such as in-site advertising.
5. Positive reviews continue to increase
On Amazon, product reviews and ratings are one of the important bases for user consumption behavior. Increase positive reviews regularly. If the number of positive reviews is insufficient, you can choose to add some positive reviews manually.
6. Maintain a high rating
A minimum of 4.0 points is required, preferably above 4.3 points. The higher the score, the better. If the score is not enough, you can manually increase the number of positive reviews to increase the score, or send reminder emails to increase the number of positive reviews.
7. Limited-time flash sales
Spend more time to create high-quality products. For flash sales and lucky draws, you can apply to participate in the Amazon backend, but you need to meet the evaluation of more than 4 stars, the event price needs to be discounted, and FBA delivery is required.
By meeting these conditions and taking corresponding measures, you can increase your chances of obtaining Amazon promotion traffic, thereby improving your sales performance.