Amazon relies on selection for 70% and operation for 30%. If you want to increase the sales and revenue of your Amazon products, selection is a very important link. If you choose well in the early stage, the operation will be easier in the later stage. A good choice can help you solve more than half of the operational difficulties. Next, let’s talk about the ideas and methods of Amazon product selection.
1. Determine the category.
If you blindly choose an uncertain category, it is a bit like looking for a needle in a haystack. You can decide based on the store qualifications, store product line plan, and existing commodity resources. When choosing a category, try to choose a category you are good at, or choose funds according to your hobbies.
2. Choose products with market demand.
Understanding consumer needs, preferences, consumer behavior, market size and competition in various countries and regions through market research is conducive to determining appropriate market positioning. We can obtain market information and conduct research from social media, search trends and offline exhibitions. We can also analyze and study the market through some market research tools and reports. We can also check the keyword search volume of the product through the sales and sales of existing related products on the platform, and the search volume can also reflect whether we have paid attention to this product recently. Of course, the closer we are to buying keywords, the more the search volume can reflect market demand.
3. Choose products suitable for platform sales.
The Amazon platform also has requirements for everyone to sell products. Some products may not be allowed by the platform, and some products can only be sold through specific certification. There are 26 restricted products on Amazon, which are generally closely related to people’s health and safety, and have high requirements for product quality. Sellers need to provide additional product information and supplementary confirmation, and have the qualifications to sell such products. Therefore, when choosing products, sellers must pay more attention to the platform’s sales requirements for these products, and choose suitable products for practice. We need to select and recommend these products.
4. Analyze the level of market competition.
The so-called strategizing can win every battle. The main thing here is to understand the opponent and find your own advantages. By analyzing competitors’ products, prices, marketing channels, brand image, etc. , we can understand the strengths and weaknesses of competitors, find market gaps and opportunities, and provide reference for selecting funds. One way to choose products is to follow up with excellent peer stores. As the saying goes, “It is better to follow the trend than to create momentum.” For new Xiaobai, instead of slowly accumulating resources, it is better to ask the industry elites for the magic weapon of success.