Foreign trade websites play a very important role in the process of developing overseas customers. They are not only the basis for Google optimization and promotion, but also bear the role of displaying products and enterprises, guiding customers to generate consultations and orders, and are very powerful marketing tools. Look here, many companies are thinking, I also built a foreign trade website, why is the effect not so good? In fact, this situation is often due to problems in the construction of foreign trade websites. So what kind of foreign trade website do foreign trade companies need to do the market?
1. Fast opening.
The opening speed of foreign trade websites is an issue that has been emphasized both in website construction and promotion. Why is it constantly emphasized? One of the reasons is that this is very important, and on the other hand, it is easy for companies to ignore it. The opening speed of foreign trade websites will affect the user experience, Google inclusion and customer conversion. In a fast-paced work and life environment, no one will wait for half a day. Therefore, companies must do a good job of speed testing before the website goes online, especially the opening speed of the website in the target market.
2. Rich website content.
When some companies build websites, they are not prepared and planned for the content of the website, and only provide some introductions, product pictures and simple product information. However, foreign merchants, especially those who purchase in large quantities, will browse the introduction of enterprises and products in detail before inquiring, and some will also pay attention to the company’s dynamics, etc., in order to understand the professionalism and strength of the enterprise. Therefore, the content of the website cannot be sloppy. It is necessary to show the advantages of the enterprise and products and give customers a reason to choose you. And increase the proportion of original content as much as possible, which is also helpful for the inclusion and optimization of website pages.
Three, clear navigation and search functions.
First, enterprises need to understand the content that target customers care about most, which is reflected in the website navigation. Generally, the website navigation includes homepage, product introduction, and company introduction, but contact us. Only these are not enough. Other sections, such as engineering cases and common problems, need to be set according to the company’s product situation and the content that customers care about. If there are many products, the product pages need to be classified and the query function needs to be set to facilitate user inquiries. In addition, the website also needs to set up breadcrumb navigation, which can help customers understand where they are and help improve user experience.
Four, SEO has powerful marketing functions.
The purpose of merchants making websites is to promote marketing. If the website is well built, it will not be promoted and it will not make sense for customers to see it. Nowadays, companies are increasingly inclined to use internal staff to build websites, but most foreign trade salesmen know little about SEO, making it difficult for the website to achieve good rankings and results. Therefore, if the website itself has powerful SEO functions, it can allow foreign trade salesmen to optimize the website’s keyword rankings without any basic knowledge, and even achieve independent social media marketing.
The above are the relevant measures for foreign trade website optimization compiled by the editor, I hope it will be helpful for you to develop customers!