After the seller has prepared the relevant information required to register on the cross-border e-commerce platform, he can start the platform registration. After the registration is completed, the seller can have his own store backend and carry out subsequent operations and promotion work. The registration process of major cross-border e-commerce platforms is roughly similar. The following takes the registration process of the Amazon platform North America as an example, from creating an account, checking the seller agreement, filling in the seller information, setting the payment method. Verify tax information, fill in product information, and verify the seller’s identity.
1. Create an account
When registering on the Amazon platform, the seller must first create a new account. After the account is successfully created, the seller can proceed to the following steps, filling in the content including name, email address, password, etc. If the seller wants to log in to the Amazon platform, he must use the email address and password to log in, so the email address and password of the account must be remembered clearly.
2. Check the seller agreement
The agreement, short for network protocol, is a set of agreements that both parties of the communication computer must comply with. The seller agreement is a set of agreements signed between the seller and the cross-border e-commerce platform. The seller agreement must be very clear about the agreement between the buyer and the seller, and both the seller and the platform need to agree and abide by the seller agreement.
3. Fill in the seller’s information
The seller’s information includes name, detailed address, phone number, etc. When filling in the information, the seller must ensure that the information is correct, and be specific to the street, community, and house number. The more detailed the better.
Some cross-border e-commerce platforms will conduct a simple verification after filling in the contact number. The verification methods of the Amazon platform include phone verification and SMS verification.
(1) Phone verification
When performing phone verification, the mobile phone of the phone number filled in by the seller will receive a call from the system. According to the system prompts, enter the 4-6 digit verification code displayed on the computer into the mobile phone for verification. If the verification code is consistent, the authentication is successful.
(2) SMS verification
When performing SMS verification, the mobile phone of the phone number filled in by the seller will receive a text message containing a 4-6 digit verification code. Enter it correctly into the registration webpage to successfully authenticate.
4. Set up payment methods
Set up payment methods means that the seller fills in the relevant information of the dual-currency credit card in China and the third-party cross-border payment platform that can pay US dollars on the relevant page, such as the credit card number, validity period, etc.
After registration is completed and during the account operation, the seller can change the credit card information at any time. However, for some cross-border e-commerce platforms, the seller’s change of credit card may trigger the cross-border e-commerce platform to re-examine the account. The re-examination is generally more stringent and may cause the account to be blocked. Sellers need to pay more attention.
5. Verify tax information
Verifying tax information is a self-service verification process that guides sellers to enter identity information to confirm whether the seller’s account needs to pay relevant US taxes. Most of the identity information will be extracted from the information previously filled in by the seller and pre-filled. Chinese sellers must also complete this review process before completing the registration process.
Verifying tax information is to collect taxes from local buyers, not from Chinese sellers, so Chinese sellers do not have to worry about additional deductions. Just fill in the options according to the actual situation.
6. Fill in product information
In this step, Amazon will list some questions for sellers to answer, so as to understand the nature of the seller’s products and the number of products when they start selling. Then, based on this product information, the platform will recommend relevant tools suitable for the seller’s account. This step can be skipped and can be completed in the seller’s backend after the account is successfully registered.
7. Verify the seller’s identity
Identity verification is a step that sellers must take before opening a store on Amazon, and it is also the last step. When conducting seller identity verification, the main verification is the legal representative’s ID card and business documents. These two pieces of information must meet the following conditions.
(1) Legal representative ID card conditions
① The name on the ID card must be consistent with the name of the legal representative on the business license.
② Provide color photos/scans of both sides. Black and white photocopies are not accepted.
③ The picture must be complete, clear and readable.
④ The ID card should be valid.
(2) Business Documents
① Provide color photos/scans. Black and white photocopies are not accepted. Images must be complete, clear and readable.
② The business license/Hong Kong Business Registration Ordinance should be more than 45 days away from the expiration date.
When the seller verifies his identity, if the review fails, Amazon will send the reason for the review failure to the seller’s registered email address.
After completing the above steps, the seller has completed the registration process for the Amazon platform North America site and can enter the store backend to manage the work. The registration process of cross-border e-commerce platforms is roughly similar, but the specific registration process and content will vary depending on the site country. For example, in addition to providing corporate information, the European site also requires the number of corporate beneficiaries and the contact information of each beneficiary.
Learn one more trick: Beneficiary
The beneficiary must be the owner or manager of the company, that is, a natural person or company that directly or indirectly owns 25% or more of the company’s shares, has the right to decide on business development, or exercises management rights over the company in other forms.
Note: During the registration process, except for the legal representative’s ID card and business documents, all other information must be filled in in pinyin or English.