At present, the number of cross-border e-commerce platforms is increasing. For Chinese sellers, they usually choose platforms such as wish, eBay and Lazada. Before choosing, some sellers will compare these platforms and then find a suitable platform, so which one is easier to do between Lazada and wish? How to choose? Let’s make a horizontal analysis of Lazada and Wish stores.
1. Platform positioning
Lazada is the largest e-commerce platform in Southeast Asia, with its main market in Southeast Asia and a relatively large number of users.
Wish is mainly aimed at Europe and the United States, and is also the largest mobile shopping platform. Buyers mainly come from mobile terminals, similar to Taobao, with a slightly lower customer unit price and a large number of users.
2. Settlement requirements
For Lazada, individuals cannot settle in. Sellers must have Amazon and eBay only with cross-border e-commerce experience to settle in. It is suitable for some big sellers to settle in and open stores;
Wish supports individual and corporate settlement. You only need to prepare settlement information and then apply. There are no other special requirements, and novice sellers can also settle in and open stores.
3. Fees
When opening a store on Lazada, the platform will not charge a deposit or deposit. It mainly charges 1%-4% order commission, accounting processing fee, withdrawal fee, and value-added tax in Southeast Asian countries after the order transaction.
When the Wish account registration is completed, you need to pay a store prepaid registration fee of US$2,000, an order transaction commission of 15%, withdrawal fee, etc.
4. Logistics and transportation
Lazada sellers ship goods, which is a direct mail LGS official website logistics method. Sellers need to transport the goods to Lazada domestic warehouses first, and then Lazada will transport them to the destination and then deliver them to the buyer.
In this case, Wish sellers ship the goods themselves. You can choose international express, dedicated logistics or overseas warehouses.
Cross-border sellers can choose which platform is more suitable for them based on the above content and their own stores and products.