The cross-border Amazon platform is different from the domestic e-commerce platform. The Amazon platform has higher requirements for product selection. Whether the store can have good sales depends on whether the store has good products. Amazon’s 70% product selection and 30% operation show the importance of product selection on the Amazon platform, but product selection is not based on personal feelings. First of all, market research and data analysis are needed to analyze the market to select products. Then let’s learn about Amazon’s no-source product selection principles!
1. Market potential of the product.
It is necessary to analyze whether the product has a good development space in the later stage and whether the demand for the product is large or small. For example, the domestic demand for pet products is relatively large, and the domestic demand for such products is also relatively large.
2. Consumer demand.
Each region, each country, and each person has different consumption habits, living habits, and needs. It is impossible for one of our products to be sold in multiple regions. At this time, it is necessary to analyze what the needs of people in each region are for the product.
3. Product profit.
The purpose of making products is to sell things and make money. In the current environment of high traffic costs and high operating costs, if there is no profit, it will fail.
4. Product patents.
Amazon has strict control over brand patents, that is, after others apply for patents on the Amazon platform, products cannot be sold without authorization, especially some brand products. These issues are relatively strict in cross-border e-commerce. It is recommended not to put products with brands and patents on the shelves. If you want to put them on the shelves, you must first obtain authorization.
5. Source advantage.
The quality of the source determines whether the store can be established. When choosing a source, novices can consider choosing a source if there are some markets or factories in their area. If not, they can also look for sources online. Before deciding to make a product, you must first conduct a market analysis of the platform and website to see if the product has a market.
6. Competitors.
Whether it is domestic e-commerce or cross-border e-commerce, there is competition, and malicious intent is inevitable. When searching for the same product, the price of the product is also different. At this time, you need to analyze your competitors, then analyze your advantages, and then combine your advantages to differentiate.
7. Logistics and transportation.
The transportation time for goods sent overseas is longer than that for domestic goods. In addition, due to factors such as customs, the transportation time varies in different regions. In addition, the goods will be squeezed during transportation. At this time, we must consider the degree of compression resistance of the goods when choosing.
The above is the principle of Amazon’s no-source product selection. When Amazon’s product selection is in store operation, it can be said to be the top priority, but product selection is also very important. With the development of the times, foreign buyers now have higher and higher requirements for personalization and market differentiation, so we need to meet the needs of buyers when selecting products, and we need to keep improving in product selection.