Souq, the e-commerce giant in the Middle East, has always been one of the platforms with the highest market share. However, it is not easy to achieve stable orders on Souq. Here, we will share some practical suggestions on how to find products with high sales based on platform data to help sellers achieve better performance on the Souq platform.
Successful e-commerce business, first of all, is inseparable from accurate product selection. Here are some methods for product selection reference based on the intuitive data of the platform:
1. Star rating guidance.
On the Souq platform, when sellers search for a certain category of products, they can get information about sales by paying attention to the star logo on the right side of the product. Generally speaking, the more stars, the higher the sales of the product. One star or two stars may mean that customers are not very satisfied with the product, but even so, products with star ratings are usually easier to order than those without stars.
(Tip: For sellers, there is a clever way to apply for a buyer account and give stars to their own products to improve rankings.)
2. In-depth analysis of product links.
If all products in a category have five-star reviews, how can you tell which one has higher sales? At this time, you need to open the product link for detailed analysis.
Pay attention to the number of reviews in the product link. Generally speaking, a link will have one review only if at least 10 products are sold. Make sure the “purchased on Souq” logo is marked on the right side of the review to ensure that it is a review generated by a real purchase. By the ratio of the number of reviews to sales, sellers can roughly infer the market performance of the product.
3. The secret of search ranking.
The Souq platform defaults to “Best Match” sorting, where the first few products may be the ones with the highest keyword match or the latest links. However, selecting “Sort By Popularity” allows sellers to see products with good sales and good reviews. This is a simple and direct way to find best-selling products.
4. Clues for product recommendations.
When searching for a certain category of products, there is usually a list of product recommendations on the right side of the platform. These products are often products with good recent sales and explosive power, and may have obtained the platform’s Deal resources. Pay attention to these recommendations, they may become a source of inspiration for sellers to select products.
Summary of Souq platform product selection suggestions:
The above are some suggestions for selecting products on the Souq platform. Before uploading your own listing, sellers can first look for popular styles on the platform and consider similar products. For example, if a certain type of product is very popular in the market, sellers can consider launching its derivative products or looking for similar products. The popular styles on Souq bring platform traffic support to the seller’s store, and obvious results are usually seen within two weeks.
It is not easy to stand out on Souq, a fiercely competitive e-commerce platform, but through clever product selection strategies, sellers can create more business opportunities for their stores. I hope these suggestions can help sellers better understand the operating mechanism of the Souq platform and achieve greater success in this market. Take this opportunity to challenge yourself and achieve more business goals!