As a popular e-commerce platform, Cdiscount provides sellers with abundant sales opportunities. However, after successfully entering the platform, sellers need to pay attention to all aspects of store operations to ensure maximum sales results. The following are some key issues in store operations that sellers can refer to and optimize their business strategies.
1. Editing skills for market descriptions and product descriptions.
When uploading products, sellers often encounter situations where HTML language cannot be added to market descriptions and product descriptions. Especially for single uploads, this may limit sellers’ creativity and expression. However, in the form of bulk uploads, sellers can cleverly use HTML language, including tags such as <bold>, <strong> and <br>, to achieve the segmentation effect of product descriptions.
For market descriptions, sellers can consider editing them by department to better highlight the characteristics and selling points of the products. By adding a supplementary information form for products, sellers can more flexibly add functional points to products, thereby increasing the attractiveness of product descriptions.
2. Acquisition and use of product supplementary information forms.
Sellers often need to supplement product information in store operations, and the product supplementary information form is an important tool. To download the product supplementary information form, sellers can log in to sellerzone and click “produits” -> “Vendre des products en masse” -> “Modifiervos products” -> “Remplissagedes facettes de recherche” in sequence. After filling in the form, open the cased upload through the seller help center and make sure to select the correct theme, such as “Créer ou modifier vos fiches products” -> “Ajouter des recherche”.
3. Analysis of the store audit mechanism.
Although the store is operating normally, sellers may encounter a long audit time. This is because the Cdiscount platform has implemented a store audit mechanism to ensure the buyer’s shopping experience. Once the store orders reach a certain number, such as 50, 100, 200, 500, 1000 or so, the system will trigger the audit mechanism.
During the audit process, the seller’s store will suspend sales, and the auditor will review the store’s various indicators. If abnormal conditions are found, such as fake orders, selling fake goods, etc., the seller’s store will be closed. The seller needs to provide reasonable explanations and solutions to ensure the normal operation of the store. On the contrary, if the store data is normal, the store will resume business after the audit is passed.
4. VAT declaration for Chinese registered sellers.
Chinese registered sellers sell on the Cdiscount platform, and the platform will withhold and pay French VAT on their behalf, without the need for sellers to declare VAT again. This reduces the seller’s financial burden and allows sellers to focus more on store operations and product sales.
The Cdiscount platform provides sellers with abundant opportunities, but after successfully entering the platform, they need to pay attention to optimizing store operations to improve sales results. Mastering the editing skills of market descriptions and product descriptions, making good use of product supplementary information sheets, understanding the store audit mechanism, and properly handling VAT declaration matters will help sellers establish a robust business system on the Cdiscount platform and realize more business opportunities. We hope that sellers can flexibly apply these experiences to improve their store operations and achieve better sales performance.