In Southeast Asia, Lazada, as one of the largest e-commerce shopping websites, has attracted many domestic merchants to settle in. However, after opening a store, merchants are faced with an important task – listing goods. When there are a large number of goods, how to efficiently list goods in batches has become the focus of merchants. In this regard, Lazada provides merchants with a convenient solution, making batch listing easy and efficient.
1. Introduction to Lazada batch listing tools.
For merchants who want to list goods in batches, Lazada provides a variety of methods for free selection. Merchants can choose a variety of collection and listing methods according to their own needs, including link collection, keyword collection, whole store collection, cross-border supply and marketing, plug-in collection, import collection and other methods to meet the personalized needs of different merchants.
The advantage of these tools is that merchants do not need to perform complex settings and redundant steps, nor do they need to download the goods to the local before uploading. At the same time, these tools support batch settings to upload product details, and can flexibly control the frequency of product releases, making the batch listing process more efficient.
2. Lazada batch listing process and precautions.
For merchants, it is crucial to be familiar with and master the process of Lazada batch listing. Here are some key steps and precautions:
1. Select the corresponding category: Before uploading products, merchants need to carefully select the corresponding category and search for keywords to ensure that the products can be accurately classified and retrieved.
2. Fill in SPU information: When filling in product information, merchants need to fill in SPU information. If the product brand is not in Lazada’s brand library, you can directly fill in OEM.
3. Grammatical integrity: Pay attention to the grammatical integrity when filling in product information and basic attributes. The layout of the title and information should be reasonable, and links should not be inserted in the product description, but image links can be inserted in the icon.
4.Highlights filling: When filling in “Highlights”, the selling points must be 3-8 points and arranged in dots to increase the attractiveness of the product.
5.SKU&Pictures: Merchants can choose multiple colors to upload, but they need to ensure that the packaging is uniform and select “Default” for tax. After clicking Submit, the product can be successfully uploaded.
Notes:
Product images must be completely consistent with product descriptions and the product itself to avoid inconsistencies between images and text.
For branded products, merchants need to obtain authorization before uploading, otherwise they may be defined as infringement.
Duplicate products cannot be uploaded in the store, and each product must be ensured to be unique.
Overall, Lazada provides merchants with a complete set of batch listing tools and processes, allowing merchants to manage their stores more conveniently and efficiently. This convenient solution provides strong support for merchants to increase sales and expand market share on the Lazada platform. I hope that all merchants can make full use of these tools and processes to better conduct business and realize greater business opportunities.