Lazada, as one of the leaders in the Vietnamese market, has always been the first choice for consumers to find hot-selling products. On Lazada Vietnam, we can see the hot-selling categories of four major industries, revealing the latest trends in the Vietnamese market for sellers. Come and see which products are favored by consumers and become hot-selling products!
1. Department store: daily necessities, tools, kitchenware, and auto parts.
Vietnamese residents spend relatively more time at home, so they are more willing to spend their income on daily necessities and auto parts that improve the quality of life. At present, Vietnam’s demand for department stores is mainly concentrated in three categories of products: tools and home decoration tools, kitchenware and dining supplies, and auto parts.
In the market, the category of tools and home decoration tools shows great potential. Isolation and prevention and control have hindered door-to-door repair services, and various handmade masters have come online, driving the demand for tool products. Attributes such as radio, multi-function, and lightness have become common characteristics of this type of product. According to Lazada’s data, most of the hot-selling products are tools and home decoration categories. Merchants with supply chain-related advantages can tap more business opportunities based on market hotspots.
Kitchenware is a “blue ocean” category in Vietnam’s catering market, and local consumers are increasingly interested in ceramic products. Multinational companies can tap into this market with their product design and creative advantages.
Automobiles and motorcycles have also become the most popular category of products in department stores. Among them, motorcycles, car headlights, car interiors and exterior decorations, and other auto parts, riding equipment, and automotive electronics are the focus of the current market. In addition, branded goods have obvious advantages over unbranded products, and the brand effect drives consumers’ purchasing decisions.
Second, fashion industry: outdoor sports, home clothes, sports watches, and fitness products.
The outdoor sports craze in Vietnam is heating up. Compared with closed entertainment venues and gyms, people prefer to exercise at home or choose outdoor activities. Therefore, small bags, storage products, and some home clothes, sports watches, and fitness products are enthusiastically sought after by Vietnamese consumers. Although people spend more time at home, they are still exploring a variety of new home lifestyles.
Third, consumer electronics industry: mobile phones, headphones, speakers, and game peripherals.
Home life, home leisure, and home office have become the three major demand hotspots in the consumer electronics industry.
Mobile phones, headphones, speakers, microphones, and game peripherals have become the kings of traffic. In order to kill time, games have become one of the main activities for most people, and products such as mobile game finger sleeves, mobile phone cooling fans, and game controllers have become hot-selling products. At the same time, the rise of home KTV has also promoted the growth of speaker and microphone consumption, and many people have successfully upgraded to home microphone masters.
The rise of home office has driven the demand for tablet computers and computer peripheral accessories, and the sales of computer radiators and mechanical keyboards have remained high. The influence of short videos and KOLs has enabled many people to become home stylists, buying various personal care products such as hair dryers, straighteners, and curling irons to meet consumers’ diverse hairstyle needs. At the same time, the popularity of electric hair clippers and multi-functional curling irons is also continuing to rise.
Fourth, fast-moving consumer goods industry: toys and beauty products.
Toys and beauty products show great potential. Since they cannot go out for beauty treatments often, many beauty lovers have begun to do beauty treatments at home. Facial masks have always remained at the top of the hot search list and have become a must-have for consumers. It is recommended that merchants regularly launch new products in the selection of facial masks to meet consumers’ constant pursuit of beauty.
Home portable beauty tools have become a hot topic, and the spread of various Internet celebrity beauty videos has made everyone a “beautician.” Products such as cleansing bubbles and multi-functional anti-aging are available. Merchants can spend more energy on the selection of handheld beauty tools, such as facial cleansers and oxygenators, which will become popular products in the Vietnamese market.
By deeply understanding the four major industry hot-selling categories of Lazada Vietnam, we can not only grasp the consumption trends in the Vietnamese market, but also expand our product lines in a more targeted manner to meet the diverse needs of consumers. I hope that all merchants can seize these hot opportunities and achieve more business success!