Choosing what products to sell on the Lazada platform is an important decision that every seller needs to face. Different product categories have different levels of competition and market opportunities on the platform. The following will explore in detail what products are easy to sell on Lazada to help novice sellers make more informed choices.
1. Maternal and child products.
Maternal and child products have always been one of the best-selling categories on the Lazada platform. In particular, diapers are particularly popular in sites such as Malaysia and the Philippines. This phenomenon can be traced back to the trend of continued population growth in the local area, and young parents prefer online shopping because it provides greater convenience. Maternal and child products with good product quality and reasonable prices perform well in this market.
According to data, diapers sold on the Lazada platform account for 5% of total sales. In addition to diapers, other maternal and child products such as maternal and child clothing, baby toiletries, baby toys and mommy clothing also have considerable sales.
2. Clothing fast-moving consumer goods.
What products are easy to sell on Lazada? Women are the main consumer group of fashion accessories products on the Lazada platform. Southeast Asia’s unique culture and climate conditions also affect consumers’ choices. According to data, the search rate and sales volume of products such as sunglasses, bags, light clothing, shoes and watches on the Lazada platform are very high. Local consumers generally pursue Japanese and Korean fashion styles, which are similar to the preferences of domestic consumers, so the products of domestic manufacturers have a high market match in this market.
It is worth mentioning that the rise of social media and fast fashion has promoted young people’s consumption of clothing, and sports shoes, watches and trendy clothing have also become one of the best-selling categories.
3. Daily necessities.
Daily necessities are almost one of the highest-selling categories on Lazada’s major sites. Office workers and middle-aged people have a great demand for daily necessities. These products include furniture storage products, kitchen storage products, towels, small household appliances, etc.
4. Consumer electronics.
Since the outbreak of the epidemic, the demand for electronic products on Lazada has increased sharply. When the Lazada platform was founded in Singapore, it started with 3C consumer electronics. Especially during the recent epidemic, local 3C consumer products have seen a significant increase, and the purchasing power of male consumers has also performed well. If you have related products, you can consider selling them on Lazada. Success or failure also depends on the selling points and cost-effectiveness of your products.
5. Beauty and skin care products.
Beauty and skin care products also have a broad market on the Lazada platform. Consumer demand for beauty and skin care continues to grow, especially among female consumers. Therefore, if you have high-quality beauty and skin care products, you can consider promoting and selling them on Lazada.
What products are good to sell on Lazada? Choosing what products to sell on the Lazada platform depends on your interests, resources and market research. Maternal and child products, fast-moving consumer goods such as clothing, daily necessities, consumer electronics, and beauty and skin care products are all popular choices. But it is important to conduct sufficient market research before choosing a product, understand the needs of potential competitors and target audiences, and develop a successful sales strategy. At the same time, providing high-quality products and good customer service are also key factors for success.