Selling products on the Lazada platform is the goal pursued by many sellers. However, many novice sellers may encounter difficulties in the review stage due to unfamiliarity with the platform rules. This article will explore in depth the reasons for Lazada’s failure to pass the review and the corresponding solutions to help sellers pass the review more smoothly.
1. Analysis of Lazada’s review process.
Lazada conducts strict reviews of the products uploaded by sellers, which are mainly divided into three steps:
Step 1: Product compliance.
Lazada first focuses on whether the product complies with the transportation and sales regulations. This stage will review the basic information of the product, including but not limited to the unit price of the product, transportation regulations, etc.
Step 2: Image and category review.
Product images and selected categories are the focus of the review. The platform requires sellers to upload real and clear product images, and stipulates that certain content cannot be included in the images, such as obscene and pornographic photos. The review time is usually completed within two working days.
Step 3: Online monitoring.
After the product goes online, the platform will conduct online monitoring to ensure that the product continues to comply with regulations. This monitoring phase pays special attention to prohibited products and infringement issues. If a product is rejected at this stage, it will be placed under “Poor Quality”.
2. Possible reasons for failure to pass the review.
1. Incomplete information.
During the Lazada registration process, the completeness of the store opening information is crucial. Failure to provide the relevant information required by the platform will directly affect the review results and even lead to registration failure.
2. Repeated registration.
Lazada stipulates that a seller can only have one seller account. Repeated registration, even with different information, is one of the reasons for failure to pass the review.
3. Untrue information.
The settlement information must be true and valid. If Lazada finds that the information is falsified or untrue during the review, it will reject the settlement application.
4. The settlement test does not meet the standards.
After registration, the seller needs to complete the settlement training and test. If the test score is less than 50%, the registration will not be successful.
3. How to solve the problem of failure to pass the review?
1. Complete the information.
Make sure to provide all the information required by Lazada during the registration process, including but not limited to store information, product information, corporate qualifications, etc. The completeness of the information will greatly increase the chance of passing the review.
2. Avoid duplicate registration.
Check whether you have registered a Lazada account before. A seller can only have one account, make sure to register with a unique corporate information.
3. Authentic and reliable information.
Provide authentic and credible entry information. The platform attaches great importance to the integrity of sellers. If untrue information is found, it will affect trust and cause the audit to fail.
4. The importance of entry testing.
Complete the entry training and test to ensure that the test score meets the standard. This is not only a requirement of the platform for sellers, but also a guarantee to ensure that sellers have operational capabilities.
Fourth, how to deal with audit failure.
In the case of failure to pass the audit, sellers do not need to worry too much. Here are some suggestions:
1. Check the audit feedback.
The Lazada platform usually provides the reason for the failure of the audit. Sellers can check the audit feedback to understand the specific problems and make targeted adjustments.
2. Modify the information and submit again.
According to the audit feedback, modify the information that does not meet the requirements and resubmit the audit application. Make sure that the modified information fully complies with the platform regulations.
3. Consult the platform customer service.
If you have any questions, you can take the initiative to contact the Lazada platform customer service for help and explanation. The platform customer service usually provides detailed guidance and suggestions.
4. Be patient.
The audit is a tedious process and sellers need to be patient. After modifying the information, wait patiently for the platform to re-review and ensure that all problems are resolved.
When operating on the Lazada platform, passing the audit is the first step to open the road to sales. Only by fully understanding the platform rules, improving the information, and actively responding to audit issues can sellers succeed in this highly competitive e-commerce market. I hope that the guidance in this article can help sellers successfully pass the Lazada audit and realize their business dreams.