Opening your own store on the Lazada platform is the first choice for many merchants, but before that, you need to go through a qualification review. Only after passing the review can you obtain the account and password to log in to the seller center. For sellers who are new to Lazada, the following will introduce in detail the login steps of the Lazada seller backstage and the store activation process.
1. Lazada seller backstage login.
First, enter the seller center of the Lazada site. You can usually find the seller login box on the right side of the webpage. If you don’t have a Lazada seller account yet, you can also register here. There are two ways to log in, either by email or mobile phone number. Choose one of the methods and enter the corresponding information.
In addition, through the international icon in the upper left corner, you can select the Lazada seller center entrance and switch the page language to Chinese. For sellers who manage multiple sites at the same time, you can enter the six-in-one site product management page through “Manage Global Products” and then enter the six-in-one seller backstage login. The seller backstage login website is https://gsp.lazada-seller.cn.
2. Lazada store activation operation.
When a Lazada store is offline, the platform will inform the seller to activate it via email, which usually includes the following three steps:
Step 1: Complete the login to the seller center.
Successfully log in to the seller center and reset the password to start the Lazada sales journey.
Step 2: Complete the seller onboarding training.
Watch the training video and complete the test, with a test score of no less than 50%.
Step 3: Upload SKU.
Upload at least 50 SKUs as required and wait for the platform to review. After the review is passed, the store can be activated.
It is worth noting that if the store is still unable to log in after activation, it is recommended to send an email to inquire about the reason. If the store cannot be activated due to long-term non-login, the platform may regard it as a spam account, causing the store to be permanently offline. Therefore, after the seller registers, log in to the online store regularly to avoid this situation.
When the seller encounters a store account being blocked and cannot log in normally, the store can be reactivated according to the above process to ensure that the store operation is not adversely affected. In particular, if there are serious violations such as selling counterfeit goods and not logging in for a long time, the activation of the store may be affected. At this time, you need to re-register a Lazada account to continue operating the store.
In general, reactivating a store requires sellers to go through the store opening process again and operate it on the Malaysian site. The platform review takes a certain amount of time, and sellers should be patient. The Lazada platform provides sellers with a detailed operation guide. Sellers only need to follow the instructions step by step to successfully log in to the seller center and activate the store, and start their sales journey on the Lazada platform.