As one of the largest e-commerce platforms, Amazon not only provides sellers with a “game experience” with millions of Amazon customers, but also formulates corresponding “game rules” to balance the needs and interests of buyers and sellers. It requires compliance with its formulated sales policies and seller codes of conduct to maintain fairness and stability.
The closure of Amazon stores is not unexpected. The following are possible reasons for the closure of stores:
1. Follow-selling infringement.
Whether it is a big seller or a small seller, you must pay attention to whether the other party has brand protection and whether it will cause trademark infringement and patent infringement. In the sales process of Amazon, the basic responsibility of merchants is to ensure that the goods sold are legal and have the authorization of the property owner. Because products with brand protection will involve copyright and infringement of goods, before following others to sell their products, you must first understand the copyright issues, otherwise you will file a complaint to Amazon because others see you following and being infringed. If the complaint is not handled in time, the store will be closed. Therefore, merchants can choose some products with lighter weight to protect their products.
2. Pay attention to the selection of styles.
First, stay away from counterfeit and shoddy goods. Amazon’s anti-counterfeit policy is that any product sold on the Amazon platform must be authentic, not a second-hand product used as a new product. Secondly, pay special attention to the product description. If you add information and features that do not match the actual product to the listing, it is false information, and this fraud will also close the store.
3. KYC approval.
Amazon is responsible for the identity approval of the company and business owner for merchants who open stores on the European platform. Usually, when sales reach 15,000 euros, it is easy to cause KYC approval. When the store violates the rules, fails to provide real information, the relevant materials are incomplete, and the water, electricity, and gas bills fail the KYC approval or second review, the store will be closed. In addition to the need to prepare water, electricity, and gas bills (must be corporate, not family), the information also needs to prepare personal expense bills or residence permits or temporary residence permits, corporate bank statements, as well as valid business licenses, company main contacts, and beneficiary identification. During the KYC approval process, the company and personal information must be filled in truthfully, and real documents and materials must be uploaded. Any attempt to avoid or incorrectly fill in information or falsify materials for approval may result in the store being blocked.
4. Account association.
Amazon stipulates that a company can only have one Amazon store. If a user operates multiple stores in Amazon’s program, he will be removed or closed due to account association issues. Associations are mainly divided into the following categories. The first category is the association of registration materials, and the information stores of registration materials are the same. The second category is the association of network accounts, which is IP association when operating multiple accounts. (Computers and networks should be configured separately as much as possible). The third category is similar product information, keywords, images and other information. Amazon will not leave time and opportunity for merchants to complain and will directly close account associations.