On Amazon, customer display videos are one of the most powerful tools to attract potential customers. These short videos can help product manufacturers showcase the features, functions and benefits of their products, while also providing consumers with a more intuitive consumption experience. However, there are some important considerations you need to follow to ensure the maximum benefit of your customer display videos. This article will introduce you to some key processes and strategies to help you successfully upload customer display videos on Amazon.
1. Follow Amazon policies.
The consideration is to ensure that your customer display videos comply with Amazon’s policies and regulations. In order to ensure the legality and authenticity of the video content, Amazon has strict requirements and does not include fraudulent, pornographic or illegal elements. Violation of Amazon policies may result in the removal of the video or the restriction of the account. Therefore, before making and uploading a video, please learn more about Amazon’s relevant regulations.
2. Provide high-quality content.
The quality of the customer display video is directly related to the audience’s feelings and the sales of your product. Make sure your video is of high quality in the following aspects:
Recording resolution and clarity: Use a high-definition camera or smartphone to record the video to ensure that the picture is clear without blur or pixelation.
Sound quality: If your video includes audio, make sure the sound is clear and audible, and avoid noise or hum.
Stability: Use a tripod or a propeller to reduce video shake and ensure that viewers can easily focus on the content.
3. Show the product clearly.
In a buyer showcase video, the product should be the star. Show every aspect of the product including different angles, uses, and functions. Viewers should be able to clearly see the details of the product so that they can better understand them.
4. Engage the audience.
It is crucial to capture the audience’s attention within the first few seconds of the video. This can be achieved through eye-catching visuals, problems, solutions, or emotional appeals. If viewers are attracted at the beginning of the video, they are more likely to continue watching the entire video.
5. Provide explanations and education.
Buyer showcase videos are not only an opportunity to showcase the product, but also an opportunity to explain how to use the product, its benefits, and how to solve problems. Make sure the video is educational so that buyers can better understand the product and feel that they are making a smart consumer behavior.
6. Brand promotion.
To increase brand awareness, show your brand logo or representative features in the video. This can help build trust and make customers more willing to buy your products.
7. Be concise.
Keep the video simple and clear, don’t make the audience feel overwhelmed or complicated. Generally speaking, the length of the buyer’s show video should not exceed 2 minutes. Make sure every second is meaningful and don’t waste time.
8. Diversity.
If possible, provide multiple different types of videos. It includes product demonstrations, explanations, usage scenarios, user feedback, etc. Different types of videos can meet different types of buyer needs, thereby expanding your audience.
9. User-generated content.
If you have satisfied customer feedback or user-generated videos, you can choose to work with them and use their videos as part of the buyer’s show. This will not only provide more perspectives, but also increase customer trust.
In summary, Amazon buyer show videos are a powerful sales tool, but in order to ensure its success, you need to comply with Amazon policies, provide high-quality content, clearly display products, attract viewers, provide explanations and education, showcase the brand, and keep it concise.