The Amazon platform emphasizes goods and user experience, and merchants should also follow this concept to improve and polish listings from the perspective of Amazon customers. We mainly optimize from the aspects of title, photo, five-point description, product description, keywords, brand, comments, price, etc. Let’s take a closer look at how to optimize to avoid demotion.
1. Listing title optimization.
Amazon has prescribed specifications for the title of the listing, and the title usually consists of brand name, product name, product features, model, and other formats to describe the product.
Sellers should write keywords that are highly relevant to the product, and try to write high-quality keywords in the front.
2. Listing product image optimization.
Each Amazon listing contains a main map and 6-8 auxiliary maps. The main map will be displayed in the search results and browse pages, and it is also the first photo that Amazon customers see when browsing products. After uploading the main map, you can go to the front search results to view the main map effect of your listing. From the customer’s point of view, is your product map attractive in many competitor listings? If the answer is no, please optimize your main map carefully.
The auxiliary map of the listing presents the shape and function of the product as comprehensively as possible, as well as what it can bring to the buyer. Of course, the photos should be high-definition, and the longest edge of the worst photo should be greater than 1000 pixels.
3. Optimize the five-point description.
Here the important information of the product is mainly highlighted, and customers rely on the description here to further understand the characteristics of the product. Here, we need to observe and analyze the bad reviews of competitors, the customer’s complaint points, and write in combination with this information, and then conduct differentiated competition.
4. Improve product description.
The product description is a more comprehensive display of the product. Enterprises with brand records can introduce products in detail through pictures and text. It is recommended that sellers further describe the functions included in the key points in the description area of the product details page. We can make full use of this area to arouse the imagination of buyers and further promote transformation.
The competition on Amazon is becoming more and more fierce. Only by analyzing the data of competitors and competing in a differentiated way can we effectively help enhance our own brand and enhance our competitiveness.