With the booming development of cross-border e-commerce, more and more merchants hope to expand overseas markets through Pinduoduo’s cross-border platform Temu. However, it is not easy to successfully enter the platform, and a series of conditions and processes need to be met. In this article, the requirements, information preparation and specific entry process of Temu will be introduced in detail.
1. Overview of entry requirements.
Before embarking on the entry, merchants must first ensure that they meet certain conditions to increase the chances of successful entry. The following are the basic requirements for Temu’s entry:
1. Have a team and ability to develop, design, produce and shoot. This means that merchants need to have their own production team or partners who can provide high-quality goods and unique designs.
2. Source factories or traders that can guarantee production capacity, product quality, and stable production and inventory. Temu focuses on the stable supply of products, so merchants need to have a reliable supply chain system to ensure product quality and sufficient inventory.
3. Priority is given to those with experience in cross-border e-commerce platforms. If merchants have experience on platforms such as Amazon, Walmart, AliExpress, Shein, etc., it will be easier to pass Temu’s review.
4. Suppliers with experience in the North American market are preferred. Temu has a certain user base in the North American market, and merchants with relevant market experience are more likely to be favored.
2. Preparation of settlement materials.
Once the merchant is determined to meet the settlement requirements, the next step is to prepare the materials required for settlement. The following are the basic materials required for settlement:
1. Business license. Merchants need to provide a clear and complete business license to ensure that the information is true and valid.
2. Photos of the company’s actual operation. Provide photos of the company’s storefront, workshop, etc. to show the actual operation.
3. Cross-border e-commerce platform experience. If the merchant has experience in other cross-border e-commerce platforms, it is necessary to provide the platform name and store link.
4. Product pictures and quotations. Provide high-quality pictures and prices of products according to actual conditions to show the attractiveness of the goods.
5. Settlement fees. At present, merchants do not need to pay any fees to settle in the Pinduoduo cross-border platform, but they need to pay a deposit of 1,000 yuan.
3. Detailed explanation of the settlement process.
After understanding the information required for settlement, merchants can complete Temu’s settlement application according to the following process:
1. Click the registration link. Use a computer to open kuajing.pinduoduo.com/login/, fill in the mobile phone number, verification code and set a password.
2. After registration, log in and select the store type. Merchants need to choose the appropriate store type. Here we take the ordinary store of the enterprise as an example.
3. Fill in basic information such as license information. Merchants need to fill in the company’s license information, office address, company size, legal person information, etc., to ensure that the license is clear and complete without watermarks.
4. Legal person real-name authentication. Merchants need to conduct legal person real-name authentication and provide real and valid identity information.
5. Fill in store related information. Including store name, upload LOGO, shipping and return address, planned sales products, contact person, e-commerce platform link and sales map, company scene map, etc.
6. Submit and wait for review. After submission, merchants need to wait patiently for review, which currently takes about 3 days.
After the review is passed, the merchant will sign the seller service agreement and complete the store opening. Temu’s backend management is simple, mainly involving product management and settlement management. The seller is responsible for the supply of goods, and the platform is responsible for pricing and sales, which is similar to the business model of some successful cross-border e-commerce platforms.
The process of settling in Temu on the domestic overseas platform is relatively simple. After successfully settling in, merchants will usher in a broader overseas market. However, during the settlement process, merchants still need to pay attention to providing real and valid information to ensure the smooth progress of the review. I hope that through the introduction of this article, merchants can better understand the requirements and procedures for Temu’s settlement, and be fully prepared to start the cross-border e-commerce journey.