On large e-commerce platforms such as Ozon, discount sales are a common promotional method aimed at attracting consumers and increasing sales. Ozon provides a unique discount sales policy, that is, when Ozon applies its activity discount to the seller’s goods, it will adjust the sales commission and pay the seller a back payment to ensure that the seller’s accrued total amount remains unchanged. This article will analyze this policy of Ozon in detail and how to calculate the accrued total amount in discount sales through a specific example.
1. Overview of Ozon’s discount sales policy.
Ozon’s discount sales policy is designed to incentivize consumers to buy by providing discounts on goods while ensuring that sellers’ profits are not affected. When Ozon applies a discount to a seller’s goods, it will reduce the sales commission to 0.12 rubles and pay the seller a back payment to ensure that the discounted accrued total amount is equal to the original accrued total amount.
2. Calculate the accrued total amount of discount sales.
To better understand this policy, we can analyze the calculation method of the accrued total amount in discount sales through a specific example.
Assume the following:
Product price: 799.5 rubles
Seller price: 1066 rubles
Ozon discount: 266.50 rubles
Sales commission rate: 3%
Case without discount
In the absence of discount, the calculation formula for the total amount to be accrued is:
Amount to be accrued = Seller price – (Seller price * Sales commission rate)
Therefore, the total amount to be accrued is 1,034.02 rubles.
Case with discount
When considering the discount provided by Ozon, the calculation formula for the total amount to be accrued is:
Amount to be accrued = Selling price – Commission amount + Ozon reimbursement
According to the above formula, the total amount to be accrued is also 1,034.02 rubles.
3. The impact of discount sales on sellers.
This policy of Ozon has important implications for sellers:
Guaranteed revenue: Even if the goods are sold at a discount, the seller’s accrued total remains unchanged.
Improve competitiveness: Through Ozon’s discount sales, sellers’ goods are more competitive in the market and attract more buyers.
Increase sales: Discounts often stimulate consumers’ desire to buy, thereby increasing the sales of goods.
Conclusion:
The discount sales policy of the Ozon platform provides sellers with an effective way to keep their revenue stable during promotions. In this way, Ozon not only promotes the sales of goods, but also protects the interests of sellers. For sellers selling goods on Ozon, it is crucial to understand this policy and how the accrued total is calculated. This will not only help them make wise decisions when participating in discount activities, but also help them better understand their financial situation and optimize sales strategies.