On the e-commerce platform Ozon, the order sales report is an important tool for merchants to manage and analyze their sales performance. This report provides detailed product sales data to help merchants gain insight into sales dynamics, adjust strategies and optimize profits. This article will fully interpret the different parts of the Ozon order sales report and its content, as well as how this data affects merchants’ sales and financial decisions.
1. The importance of order sales reports.
The order sales report is crucial for merchants on the Ozon platform. Through this report, merchants can gain in-depth information about the details of the goods delivered to buyers, sales commissions, promotional effects, and returns. This information is extremely important for evaluating the effectiveness of sales strategies, optimizing inventory management, and improving customer satisfaction.
2. The composition of the order sales report.
Reference section:
This section contains information about the goods delivered to buyers during the reporting period. The main contents include:
Merchant price (including discounts): The price of the goods taking into account all discounts and promotions.
Sales commission: The sales commission rate set according to different product categories.
Promotional Price Display: If the product is sold at a promotional price, the promotional price will be displayed in this column.
Items Sold Section:
This section provides detailed information about the items sold during the reporting period, including:
Selling Price: The price at which the buyer purchased the item, taking into account Ozon discounts, installment markups, or points.
Quantity: The number of items sold at that price.
Amount Sold: The total amount of items sold.
Ozon Reimbursement: The discount given by Ozon to promote the product.
Total Commission: The total amount of commissions taking into account all discounts and markups.
Buyer Returns Section:
This section describes the details of buyer returns, including:
Return Price and Quantity: The price and quantity of items purchased and returned by the buyer.
Return Amount: The total amount of items returned.
Total Refund: The total amount refunded to the buyer.
Package Details Section:
This section provides the order number and order date for a certain item.
Sales of Legal Entities:
This section contains the invoice number and invoicing date for a certain item.
3. Calculation of Accrued Total.
The “Accumulated Total” section of the report shows the final total amount obtained, calculated as follows:
Accumulated Total = Accrued Total of Sold Items – Total Returns of Buyers’ Returns
4. How Can Merchants Use Order Sales Reports?
Ozon Order Sales Reports provide merchants with rich data to help them:
Evaluate the effectiveness of promotional activities: By comparing sales data before and after promotions, merchants can evaluate the actual effectiveness of promotional activities.
Optimize pricing strategies: Understand the impact of different price and discount strategies on sales, helping merchants to develop more effective pricing strategies.
Manage Inventory: By analyzing sales and return data, merchants can better manage inventory and reduce overstocking and out-of-stock situations.
Adjust marketing strategies: Based on the data from the sales report, merchants can adjust their marketing strategies to improve sales efficiency and profits.
Conclusion:
For merchants operating on the Ozon platform, it is crucial to have a deep understanding of the various parts of the order sales report and their meanings. By effectively using this data, merchants can better grasp sales dynamics and make smarter business decisions. In the highly competitive e-commerce environment, using order sales reports to optimize sales strategies, improve customer satisfaction, and increase profits is the key to merchants’ success.